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Brand management
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Rhetoric and marketing intourism websites through visual figures
Zakharova, Ganna
- In:
Revista internacional de turismo, empresa y territorio …
7
(
2023
)
1
,
pp. 17-37
Persistent link: https://www.econbiz.de/10014382625
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2
Constructing the food waste issue on social media : a discursive social marketing approach
Sutinen, Ulla-Maija
;
Närvänen, Elina
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 219-247
Persistent link: https://www.econbiz.de/10013206531
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3
Developing affective brands : paratextualization in the entertainment industry
Souza-Leão, André Luiz Maranhão de
;
Moura, Bruno Melo
; …
- In:
Review of marketing science
21
(
2023
)
1
,
pp. 111-141
Persistent link: https://www.econbiz.de/10014364897
Saved in:
4
Discursive interactions shaping online brand communities' social dynamics
Moura Lima, Vitor
;
Pessôa, Luís Alexandre Grubits de Paula
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 232-246
Persistent link: https://www.econbiz.de/10014292084
Saved in:
5
"Old is your grandma!" : a study on clothes for elderly consumers
Dellarmelin, Mateus Luan
- In:
Consumer behavior review : CBR
4
(
2020
)
2
,
pp. 84-102
Persistent link: https://www.econbiz.de/10012285274
Saved in:
6
Digital consumption and socio-normative vulnerability
Kanungo, Rama Prasad
;
Gupta, Suraksha
;
Patel, Parth
; …
- In:
Technological forecasting & social change : an …
182
(
2022
),
pp. 1-22
Persistent link: https://www.econbiz.de/10013449178
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7
A critical framework for examining sustainability claims of the sharing economy : exploring the tensions within platform brand discourses
Beverland, Michael B.
;
Cankurtaran, Pinar
;
Loussaïef, Leila
- In:
Journal of macromarketing
42
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013257861
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8
"Something seriously wrong with U.S. soccer" : a critical discourse analysis of consumers' twitter responses to U.S. soccer's girls' apparel promotion
Sveinson, Katherine
;
Allison, Rachel
- In:
Journal of sport management : the official journal of …
36
(
2022
)
5
,
pp. 446-458
Persistent link: https://www.econbiz.de/10013382103
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9
The role of emotion discourse and pathic stigma in the delegitimization of consumer practices
Valor, Carmen
;
Lloveras, Javier
;
Papaoikonomou, Eleni
- In:
Journal of consumer research : JCR ; an …
47
(
2021
)
5
,
pp. 636-653
Persistent link: https://www.econbiz.de/10012434440
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10
Corporate citizenship : challenging the corporate centricity in corporate marketing
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
Journal of business research : JBR
131
(
2021
),
pp. 686-699
Persistent link: https://www.econbiz.de/10012545106
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