Discursive interactions shaping online brand communities' social dynamics
Year of publication: |
2023
|
---|---|
Authors: | Moura Lima, Vitor ; Pessôa, Luís Alexandre Grubits de Paula |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald, ISSN 1758-7646, ZDB-ID 2012932-4. - Vol. 26.2023, 3, p. 232-246
|
Subject: | Discursive interactions | Disney | Netnography | Online brand community | Sociosemiotics | Social Web | Social web | Markenführung | Brand management | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Diskurstheorie | Discourse theory | Soziale Beziehungen | Social relations |
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