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~subject:"Brand management"
~subject:"Einzelhandel"
~subject:"Online-Handel"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Sammlung"
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Brand management
Einzelhandel
Online-Handel
Beziehungsmarketing
634
Relationship marketing
634
Deutschland
152
Germany
152
Consumer behaviour
107
Konsumentenverhalten
107
Theorie
77
Theory
77
Customer satisfaction
73
Kundenzufriedenheit
73
Kundenmanagement
63
Lieferantenmanagement
56
Supplier relationship management
56
Marketingmanagement
55
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52
Dienstleistungsqualität
50
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50
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50
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50
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36
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36
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36
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36
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34
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34
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32
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31
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31
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30
Innovationsmanagement
29
Innovation management
28
Kundenbindung
28
Kundenwert
27
Strategisches Management
27
B-to-B-Marketing
26
Business-to-business marketing
26
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25
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31
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4
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72
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16
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Case study
Konferenzbeitrag
Sammlung
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3,574
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3,574
Aufsatz im Buch
291
Book section
291
Hochschulschrift
122
Thesis
92
Graue Literatur
85
Non-commercial literature
85
Collection of articles of several authors
56
Sammelwerk
56
Aufsatzsammlung
53
Arbeitspapier
50
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50
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44
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38
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17
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17
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9
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9
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7
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7
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6
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4
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2
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English
73
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Riekhof, Hans-Christian
2
Rubio Benito, Natalia
2
Villaseñor, Nieves
2
Werro, Nicolas
2
Yagüe Guillén, María Jésus
2
A. Amran
1
Abu Bakar bin Abdul Hamid
1
Ahujy, Vandana
1
Aiello, Gaetano
1
Alamsyah, A.
1
Andersen, Kim Normann
1
Armbrecht, Wolfgang
1
Arpagaus, Christian
1
Ashraf, Sadia
1
Aydın, Hatice
1
Bartels, Hans-Albrecht
1
Beduschi, Eliane Fátima Strapazzon
1
Berntzen, Lasse
1
Bertrandie, Laura
1
Bidmon, Sonja
1
Bock, Andreas H.
1
Both, Alina
1
Braekler, Michael
1
Breitsohl, Jan Christian
1
Brunner, Felix
1
Bui Nhat Vuong
1
Bungay Stanier, Michael
1
Bunjan, Jelena
1
Bäckström, Kristina
1
Bøe, Tove
1
Calloway, Joe
1
Canniford, Robin
1
Castaldo, Sandro
1
Castañeda, José Alberto
1
Chrysochou, Polymeros
1
Chua, Alton Y. K.
1
Crepaz, Marc-Philipp
1
Das, Gurcharan
1
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The international review of retail, distribution and consumer research
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
Business horizons
3
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
3
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of business research : JBR
2
Journal of marketing management : MM
2
The journal of brand management : an international journal
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Best practice der Markenführung
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Corporate brand and corporate reputation
1
Customer-centric marketing strategies : tools for building organizational performance
1
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
1
Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
1
Diversity in European marketing : text and cases
1
E-marketing ; Vol. 1
1
E-retailing challenges and opportunities in the global marketplace
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Electronic retailing
1
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
1
Ethics, social responsibility and sustainability in marketing
1
Fuzzy management methods
1
Handbook of research on effective marketing in contemporary globalism
1
Handbuch Kundenbindungsmanagement
1
Harvard business review on emerging markets
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of economics and financial issues : IJEFI
1
International journal of electronic customer relationship management : IJECRM
1
International journal of logistics : research and applications
1
International journal of quality and service sciences
1
International journal of retail & distribution management
1
International journal of value chain management : IJVCM
1
Journal of business and psychology
1
Journal of marketing theory and practice
1
Journal of retailing and consumer services
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ECONIS (ZBW)
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1
Mass customization's online sales configurator capabilities and purchase intention : the roles of psychological empowerment and ownership
Meddeb, Marwa
;
Moulins, Jean-Louis
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 1-10)
.
2024
Persistent link: https://www.econbiz.de/10014500979
Saved in:
2
The impact of e-commerce on consumer online purchase intention : an evidence from Pakistani consumers
Ashraf, Sadia
;
Iqbal, Muhammad Zahid
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 189-202)
.
2023
Persistent link: https://www.econbiz.de/10013541926
Saved in:
3
Generations and their preferences for loyalty program rewards in supermarket retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 57-64)
.
2023
Persistent link: https://www.econbiz.de/10014289837
Saved in:
4
Omnichannel customer journeys : fragments of a never-ending story?
Both, Alina
;
Steinmann, Sascha
;
Chrysochou, Polymeros
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-38)
.
2022
Persistent link: https://www.econbiz.de/10013281203
Saved in:
5
The synergistic effects of LMX and procedural justice climate on employee motivation and customer loyalty in a retail service context
Jung, Jin Ho
;
Yoo, Jaewon
;
Jung, Yeonsung
- In:
Journal of service theory and practice
32
(
2022
)
2
,
pp. 232-257
Persistent link: https://www.econbiz.de/10013190891
Saved in:
6
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
7
Impact of user participation behavior and participation emotion on quality of users' ideas in the virtual brand community
Gao, Xin
;
Xu, Guangyi
;
Wang, Gesi
;
Xu, Jianzhong
- In:
Economics and Finance Readings : Selected Papers from …
,
(pp. 69-84)
.
2022
Persistent link: https://www.econbiz.de/10013369882
Saved in:
8
Investigating multi-parcel crowdsourcing logistics for B2C e-commerce last-mile deliveries
Seghezzi, Arianna
;
Mangiaracina, Riccardo
- In:
International journal of logistics : research and …
25
(
2022
)
3
,
pp. 260-277
Persistent link: https://www.econbiz.de/10013426103
Saved in:
9
One-to-one marketing in grocery retailing
Gabel, Sebastian
-
2019
Persistent link: https://www.econbiz.de/10012104595
Saved in:
10
Reinventing the customer shopping experience : value (co-)creation, shopping motivations and typologies in curated fashion retailing
Sebald, Anna Kathrin
-
2018
Persistent link: https://www.econbiz.de/10011974137
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