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~subject:"Brand management"
~subject:"Erfolgsfaktor"
~subject:"Konsumentenverhalten"
~subject:"Portfolio-Management"
~subject:"Theorie"
~type_genre:"Fallstudie"
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Brand management
Erfolgsfaktor
Konsumentenverhalten
Portfolio-Management
Theorie
Product management
59
Produktmanagement
59
Deutschland
18
Germany
18
Produktentwicklung
8
USA
8
United States
8
Innovation management
7
Innovationsmanagement
7
Theory
7
Markenführung
6
Marketing management
6
Marketingmanagement
6
Strategic management
6
Strategisches Management
6
Innovation
5
New product development
5
Pharmaceutical industry
5
Pharmaindustrie
5
Portfolio selection
5
Consumer behaviour
4
Product life cycle
4
Produktlebenszyklus
4
Produktpolitik
4
Automotive industry
3
Bundling strategy
3
Customer integration
3
KMU
3
Kfz-Industrie
3
Kundenintegration
3
Leistungsbündel
3
SME
3
Wettbewerbsstrategie
3
Beziehungsmarketing
2
Biotechnologie
2
Biotechnology
2
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Article
13
Book / Working Paper
11
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Fallstudie
Article in journal
202
Aufsatz in Zeitschrift
202
Aufsatz im Buch
115
Book section
115
Graue Literatur
99
Hochschulschrift
99
Non-commercial literature
99
Thesis
84
Arbeitspapier
60
Working Paper
60
Lehrbuch
34
Bibliografie enthalten
29
Bibliography included
29
Collection of articles of several authors
28
Sammelwerk
28
Textbook
28
Case study
24
Aufsatzsammlung
21
Konferenzschrift
7
Conference proceedings
6
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5
Fallstudiensammlung
5
Handbook
5
Handbuch
5
Reprint
5
Sammlung
5
Company information
4
Firmeninformation
4
Ratgeber
4
Glossar enthalten
3
Glossary included
3
Guidebook
3
Systematic review
3
Übersichtsarbeit
3
Bibliografie
2
Mikroform
2
Conference paper
1
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1
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1
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German
16
English
9
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Schmahl, Christian M.
2
Amasaka, Kakuro
1
Bierwirth, Andreas
1
Boczanski, Manfred
1
Brock, Christian
1
Closs, David J.
1
Cocchi, Andrea
1
Gbadamosi, Ayantunji
1
Geuppert, Florian
1
Gleich, Ronald
1
Hartley, Robert F.
1
Hassell, Julian von
1
Henneberg, Stephan
1
Herbst, Uta
1
Herold, Robert
1
Herrmann, Andreas
1
Herzog, Claudia
1
Hirschl, Bernd
1
Jacobs, Mark A.
1
Jakubanecs, Alexander
1
Kern, Ingo
1
Kleissl, Jakob
1
Kumar, V.
1
Kuniyoshi, Masato
1
Landwehr, Jan Rüdiger
1
Meyer, Christian
1
Muth, Michael
1
Nakamura, Mari
1
Niederländer, Frank
1
Okruch, Harald
1
Rao, Sanjay K.
1
Rapp, Thomas
1
Reindel, Susanne
1
Rentner, Björn
1
Rickes, Sven
1
Rubik, Frieder
1
Schadenberger, Alexander
1
Scheer, August-Wilhelm
1
Schepp, Ralph
1
Schilli, Bruno
1
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Produktportfoliomanagement
3
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
2
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Diversity in European marketing : text and cases
1
Entrepreneurship marketing : principles and practice of SME marketing
1
Europäische Hochschulschriften / 5
1
Gabler Edition Wissenschaft
1
Gabler-Edition Wissenschaft / Focus Dienstleistungsmarketing
1
Informationsmanagement in Wissenschaft und Praxis
1
Journal of business case studies
1
Journal of business strategy
1
Journal of operations management
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Schriftenreihe des IÖW
1
TCW Wissenschaft und Praxis
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
mir-Edition
1
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ECONIS (ZBW)
24
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1
Erfolgreich im Pharma-Marketing : wie Sie Ärzte, Apotheker, Patienten, Experten und Manager als Kunden gewinnen
Umbach, Günter
-
2018
-
3., aktualisierte und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011730931
Saved in:
2
The consumer as a co-producer and prosumer : convenience food marketing
Troye, Sigurd V.
;
Supphellen, Magne
;
Jakubanecs, Alexander
- In:
Diversity in European marketing : text and cases
,
(pp. 179-192)
.
2012
Persistent link: https://www.econbiz.de/10009531587
Saved in:
3
Managing products in SMEs : a customer-oriented perspective
Gbadamosi, Ayantunji
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 108-126)
.
2011
Persistent link: https://www.econbiz.de/10008822547
Saved in:
4
Uncovering implicit consumer needs for determining explicit product positioning : growing prudential annuities' variable annuity sales
Kumar, V.
;
Shah, Denish
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 595-603
Persistent link: https://www.econbiz.de/10009299487
Saved in:
5
Squaring customer demands, brand strengh, and production requirements : a case example of an integrand product and branding strategy
Herrmann, Andreas
;
Henneberg, Stephan
;
Landwehr, Jan …
- In:
Total quality management & business excellence : an …
21
(
2010
)
9/10
,
pp. 1017-1031
Persistent link: https://www.econbiz.de/10008660449
Saved in:
6
Emotionen in der internationalen Markenkommunikation : das Beispiel der INTERSEROH AG
Stroese, Roland
- In:
Management internationaler Dienstleistungsmarken : …
,
(pp. 291-304)
.
2009
Persistent link: https://www.econbiz.de/10003786640
Saved in:
7
Markenmanagement der Lufthansa AG : Herausforderungen im internationalen Luftverkehr
Bierwirth, Andreas
;
Brock, Christian
- In:
Management internationaler Dienstleistungsmarken : …
,
(pp. 305-325)
.
2009
Persistent link: https://www.econbiz.de/10003786642
Saved in:
8
Produktportfoliomanagement
Schmahl, Christian M.
(
contributor
); …
-
2009
Persistent link: https://www.econbiz.de/10003872620
Saved in:
9
Re-energizing a product portfolio: case study of a pharmaceutical merger
Rao, Sanjay K.
- In:
Journal of business strategy
30
(
2009
)
6
,
pp. 52-62
Persistent link: https://www.econbiz.de/10003990960
Saved in:
10
Marketing mistakes and successes
Hartley, Robert F.
-
2009
-
11. ed.
Persistent link: https://www.econbiz.de/10003752238
Saved in:
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