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~subject:"Brand management"
~subject:"Erfolgsfaktor"
~subject:"Produktgestaltung"
~type:"article"
~type_genre:"Bibliografie enthalten"
~type_genre:"Fallstudie"
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Search: subject_exact:"Product portfolio"
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Brand management
Erfolgsfaktor
Produktgestaltung
Product management
43
Produktmanagement
43
Deutschland
9
Germany
9
USA
8
United States
8
Markenführung
6
Marketing management
4
Marketingmanagement
4
Pharmaceutical industry
4
Pharmaindustrie
4
Portfolio selection
4
Portfolio-Management
4
Consumer behaviour
3
Innovation
3
Konsumentenverhalten
3
New product development
3
Produktentwicklung
3
Strategic management
3
Strategisches Management
3
Automotive industry
2
Beziehungsmarketing
2
Biotechnologie
2
Biotechnology
2
Bundling strategy
2
Business start-up
2
Competitive advantage
2
Competitive strategy
2
Customer integration
2
Deutsche Telekom AG
2
Dienstleistungssektor
2
E-Learning
2
E-learning
2
Foreign language
2
Fremdsprache
2
Innovation management
2
Innovationsmanagement
2
Italien
2
Italy
2
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Article
Book / Working Paper
9
Type of publication (narrower categories)
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Bibliografie enthalten
Fallstudie
Aufsatz im Buch
66
Book section
66
Article in journal
64
Aufsatz in Zeitschrift
64
Case study
6
Reprint
3
Interview
1
Systematic review
1
Übersichtsarbeit
1
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German
3
English
3
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Bierwirth, Andreas
1
Brock, Christian
1
Gbadamosi, Ayantunji
1
Henneberg, Stephan
1
Herbst, Uta
1
Herrmann, Andreas
1
Jakubanecs, Alexander
1
Landwehr, Jan Rüdiger
1
Rentner, Björn
1
Stroese, Roland
1
Supphellen, Magne
1
Troye, Sigurd V.
1
Voeth, Markus
1
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Published in...
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Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
2
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Diversity in European marketing : text and cases
1
Entrepreneurship marketing : principles and practice of SME marketing
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
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ECONIS (ZBW)
6
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1
The consumer as a co-producer and prosumer : convenience food marketing
Troye, Sigurd V.
;
Supphellen, Magne
;
Jakubanecs, Alexander
- In:
Diversity in European marketing : text and cases
,
(pp. 179-192)
.
2012
Persistent link: https://www.econbiz.de/10009531587
Saved in:
2
Managing products in SMEs : a customer-oriented perspective
Gbadamosi, Ayantunji
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 108-126)
.
2011
Persistent link: https://www.econbiz.de/10008822547
Saved in:
3
Squaring customer demands, brand strengh, and production requirements : a case example of an integrand product and branding strategy
Herrmann, Andreas
;
Henneberg, Stephan
;
Landwehr, Jan …
- In:
Total quality management & business excellence : an …
21
(
2010
)
9/10
,
pp. 1017-1031
Persistent link: https://www.econbiz.de/10008660449
Saved in:
4
Emotionen in der internationalen Markenkommunikation : das Beispiel der INTERSEROH AG
Stroese, Roland
- In:
Management internationaler Dienstleistungsmarken : …
,
(pp. 291-304)
.
2009
Persistent link: https://www.econbiz.de/10003786640
Saved in:
5
Markenmanagement der Lufthansa AG : Herausforderungen im internationalen Luftverkehr
Bierwirth, Andreas
;
Brock, Christian
- In:
Management internationaler Dienstleistungsmarken : …
,
(pp. 305-325)
.
2009
Persistent link: https://www.econbiz.de/10003786642
Saved in:
6
Markenmanagement bei produktbegleitenden Dienstleistungen
Voeth, Markus
;
Rentner, Björn
;
Herbst, Uta
- In:
Dienstleistungsmarken : Forum Dienstleistungsmanagement
,
(pp. 387-400)
.
2008
Persistent link: https://www.econbiz.de/10014559610
Saved in:
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