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~subject:"Brand management"
~subject:"Food retailing"
~subject:"Sales promotion"
~subject:"United States"
~subject:"Verkaufsförderung"
~type:"article"
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Brand management
Food retailing
Sales promotion
United States
Verkaufsförderung
Retail outlet
178
Ladengeschäft
175
Consumer behaviour
67
Konsumentenverhalten
67
Einzelhandel
37
Retail trade
37
Ladengestaltung
26
Store design
26
Markenführung
16
Deutschland
15
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15
Marketing management
12
Marketingmanagement
12
Online retailing
12
Online-Handel
12
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10
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9
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9
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8
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7
Luxusgüter
7
Perception
7
Wahrnehmung
7
Advertising effects
6
Dienstleistungsqualität
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Einkaufsverhalten
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Horstmann, Felix
2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Journal of retailing and consumer services
4
Journal of marketing
3
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
2
Harvard business review on retailing and merchandising
2
Improving marketing strategies for private label products
2
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
2
Shopper-Marketing : mit Shopper Insights zu effektiver Markenführung bis an den POS
2
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Consumer behavior analysis : (a) rational approach to consumer choice
1
Covid economics : vetted and real-time papers
1
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Dienstleistungsnetzwerke
1
European journal of marketing
1
European retail research
1
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
1
Global marketing strategies for the promotion of luxury goods
1
International journal of consumer studies
1
International journal of logistics : research and applications
1
International journal of retail & distribution management
1
Journal of Islamic marketing : JIMA
1
Journal of business logistics : JBL
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing theory and practice : JMTP
1
Journal of service management
1
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
1
Marken- und Kommunikationscontrolling
1
Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
1
Marketing letters : a journal of research in marketing
1
Marketing-Controlling mit POS-Daten : Analyseverfahren für mehr Erfolg in der Konsumgüterwirtschaft
1
Psychology & marketing
1
The journal of applied business research
1
Visual merchandising : the image of selling
1
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
1
Yearbook of marketing and consumer research
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1
Thinking fast and slow : a revised SOR model for an empirical examination of impulse buying at a luxury fashion outlet
Cao, Dongmei
;
Meadows, Maureen
;
Ma, Xiao
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 342-368
Persistent link: https://www.econbiz.de/10014466313
Saved in:
2
The early impact of COVID-19 on local commerce : changes in spend across neighborhoods and online
Relihan, Lindsay E.
;
Ward, Marvin M. <Jr.>
;
Wheat, Chris W.
- In:
Covid economics : vetted and real-time papers
(
2020
)
28
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012311054
Saved in:
3
Don't miss the boat when consumers are in-store! : exploring the use of point-of-purchase displays to promote green and non-green products
Rizzi, Francesco
;
Gigliotti, Marina
;
Runfola, Andrea
; …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013366355
Saved in:
4
Comparing private label brand equity dimensions of the same store : their relationships, similarities, and differences
Pinar, Musa
;
Girard, Tulay
- In:
Improving marketing strategies for private label products
,
(pp. 61-82)
.
2020
Persistent link: https://www.econbiz.de/10012125518
Saved in:
5
The relationship between sales promotion activities, private label attitudes, and purchase intention
Aykaç, Ömer Sezai
;
Yilmaz, Aykut
- In:
Improving marketing strategies for private label products
,
(pp. 306-327)
.
2020
Persistent link: https://www.econbiz.de/10012125577
Saved in:
6
Changing consumers' minds at the point of sale : price discounts vs. in-store advertising
Johnen, Marius
;
Schnittka, Oliver
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
Saved in:
7
Shopper deal seeking across channels : an updated view
Gillison, Stephanie T.
;
Northington, William Magnus
; …
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
2
,
pp. 123-139
Persistent link: https://www.econbiz.de/10012181612
Saved in:
8
Virtual Reality in der Markenkommunikation am Point of Sale : Ergebnisse einer qualitativen Befragung
Rudeloff, Christian
;
Müller, Nadine
- In:
Luxus als Distinktionsstrategie : Kommunikation in der …
,
(pp. 301-316)
.
2018
Persistent link: https://www.econbiz.de/10012025181
Saved in:
9
Measuring the shopper's attitude toward the point of sale display : scale development and validation
Horstmann, Felix
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 112-123
Persistent link: https://www.econbiz.de/10011697925
Saved in:
10
The relative importance of the different relationship platforms (physical and virtual) in the consumer experience of luxury brands : how has it changed from the company perspective...
Peretti, Paola
;
Sawhney, Mohanbir S.
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 133-154)
.
2016
Persistent link: https://www.econbiz.de/10011484684
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