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~subject:"Brand management"
~subject:"IT-Recht"
~subject:"Music industry"
~subject:"Software"
~type_genre:"Aufsatz im Buch"
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Ausgewählte Fragestellungen im internationalen Marketing
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Globalization of services : some implications for theory and practice
1
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
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Handbook of research on counterfeiting and illicit trade
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Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices
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Musikwirtschaft und Medien : Märkte - Unternehmen - Strategien
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Strategische Optionen in der Medienkrise : Print, Fernsehen, neue Medien
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The Oxford handbook of the digital economy
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Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit
;
Gaganpreet Singh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 233-241)
.
2024
Persistent link: https://www.econbiz.de/10014528185
Saved in:
2
Dynamic shifts in music piracy : a review of the music industry and underlying technology innovations
Sudler, Hasshi
- In:
Handbook of research on counterfeiting and illicit trade
,
(pp. 322-339)
.
2017
Persistent link: https://www.econbiz.de/10011750950
Saved in:
3
Digital Piracy: Theory
Belleflamme, Paul
;
Peitz, Martin
- In:
The Oxford handbook of the digital economy
.
2012
Persistent link: https://www.econbiz.de/10012881898
Saved in:
4
A model of piracy
Sang Hoo Bae
(
contributor
);
Choi, Jay Pil
(
contributor
)
- In:
Workshop on the Economics of Information and Network …
,
(pp. 1-34)
.
2003
Persistent link: https://www.econbiz.de/10001785474
Saved in:
5
Internationale Markenpolitik und Markenpiraterie
Dührkop, Claudia
;
Diercks, Stephanie
;
Wiebeck, Janine
- In:
Ausgewählte Fragestellungen im internationalen Marketing
,
(pp. 11-60)
.
2010
Persistent link: https://www.econbiz.de/10003986762
Saved in:
6
Piraterie und Strafverfolgung
Spreckelsen, Kai
- In:
Musikwirtschaft und Medien : Märkte - Unternehmen - …
,
(pp. 147-160)
.
2009
Persistent link: https://www.econbiz.de/10008701805
Saved in:
7
Effektives Branding in Mittel- und Südosteuropa
Kresbach, Georg
;
Petsche-Demmel, Simone
;
Schnider, Alexander
- In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 54-61)
.
2008
Persistent link: https://www.econbiz.de/10003725915
Saved in:
8
Networks, standards and intellectual property rights
Mönius, Johannes
;
Trindade, Vitor
- In:
Intellectual property, growth and trade
,
(pp. 157-198)
.
2008
Persistent link: https://www.econbiz.de/10003684869
Saved in:
9
Die neuen Business-Modelle der Raubkopierer - Strategien gegen Piraten in der Medienindustrie
Clement, Michel
- In:
Strategische Optionen in der Medienkrise : Print, …
,
(pp. 129-143)
.
2004
Persistent link: https://www.econbiz.de/10002444751
Saved in:
10
Enforcement and appropriation of music intellectual property rights in global markets
Kretschmer, Martin
(
contributor
)
- In:
Globalization of services : some implications for …
,
(pp. 163-196)
.
2000
Persistent link: https://www.econbiz.de/10001558357
Saved in:
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