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~subject:"Brand management"
~subject:"Internet marketing"
~subject:"Unternehmenserfolg"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie enthalten"
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Brand management
Internet marketing
Unternehmenserfolg
Marketing management
2,721
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610
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541
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540
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295
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259
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259
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217
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183
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156
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154
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153
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128
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127
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120
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120
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119
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106
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104
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104
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103
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85
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85
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77
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77
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75
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75
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72
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72
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70
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70
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69
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68
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68
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Keller, Kevin Lane
6
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3
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3
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3
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3
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3
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3
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3
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2
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2
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2
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2
Castro Lozano, Carlos de
2
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2
Fuchs, Wolfgang
2
Gierl, Heribert
2
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2
Kircova, Ibrahim
2
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2
Le Dung
2
López Coronado, Miguel
2
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2
Michaelis, Manuel
2
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Mutum, Dilip S.
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Nguyen Phong Nguyen
2
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2
Sakkthivel, A. M.
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Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
Contemporary research in e-branding
6
Handbook of research on effective advertising strategies in the social media age
6
Measuring and managing brands
6
Kellogg on marketing : the marketing faculty of the kellog school of management
5
Developing digital marketing : relationship perspectives
4
Digitale Kommunikation
4
E-marketing ; Vol. 1
4
Improving marketing strategies for private label products
4
Marketing in the cyber era : strategies and emerging trends
4
The profit impact of marketing strategy project : retrospect and prospects
4
Digital strategies in a global market : navigating the Fourth Industrial Revolution
3
E-marketing ; Vol. 3
3
Effective digital marketing for improving society behavior toward DEI and SDGs
3
Fashion branding and communication : core strategies of European luxury brands
3
Interdisciplinary management research XVI ; 1
3
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
3
The evolution of brands : from signals of quality to storehouses of trust
3
Advances in electronic marketing
2
Aufbruch : Ingredient Branding schafft Werte
2
Brand management ; Vol. 1
2
Brand management in emerging markets : theories and practice
2
Cases on branding strategies and product development : successes and pitfalls
2
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
2
Contemporary approaches of digital marketing and the role of machine intelligence
2
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
2
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
2
Digital marketing : global strategies from the world's leading experts
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
Europäische Hochschulschriften / 5
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From knowledge management to strategic competence : measuring technological, market and organisational innovation
2
Global marketing strategies for the promotion of luxury goods
2
Handbook of research on integrating social media into strategic marketing
2
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2
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2
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ECONIS (ZBW)
373
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1
How influencers can leverage performance in business
Rosário, Albérico Travassos
- In:
Using influencer marketing as a digital business strategy
,
(pp. 58-88)
.
2024
Persistent link: https://www.econbiz.de/10014462321
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2
Influencing the influencers through co-creation : approaches to successful brand strategies
Nair, Poornima
;
Kumar, Sunita
- In:
Using influencer marketing as a digital business strategy
,
(pp. 129-146)
.
2024
Persistent link: https://www.econbiz.de/10014462487
Saved in:
3
Digital marketing for NPOs
Mudzimba, Edward
;
Chokera, Fainos
;
Dube, Mercy
- In:
Effective digital marketing for improving society …
,
(pp. 1-23)
.
2024
Persistent link: https://www.econbiz.de/10014463383
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4
The usage of digital marketing tools in city branding
Vaňová, Anna
;
Rojíková, Darina
;
Vitálišová, Katarína
- In:
Effective digital marketing for improving society …
,
(pp. 263-285)
.
2024
Persistent link: https://www.econbiz.de/10014463508
Saved in:
5
The marketing agency role in delineating and communicating brand purpose
Feri, Alessandro
;
Ind, Nicholas
;
Tjandra, Nathalia C.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 80-87)
.
2024
Persistent link: https://www.econbiz.de/10014501105
Saved in:
6
Digital marketing and customer experience strategy : leveraging digital channels for marketing and customer engagement
Cevher, Muhammed Fatih
- In:
Trends, challenges, and practices in contemporary …
,
(pp. 149-167)
.
2024
Persistent link: https://www.econbiz.de/10014487585
Saved in:
7
Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit
;
Gaganpreet Singh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 233-241)
.
2024
Persistent link: https://www.econbiz.de/10014528185
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8
Perceived organizational support - effectuating digital marketing communication and facilitating Sustainable Development Goals 3, 8 and 16 : an integrative literature review
In:
Effective digital marketing for improving society …
,
(pp. 154-179)
.
2024
Persistent link: https://www.econbiz.de/10014463412
Saved in:
9
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
10
Challenges and opportunities for recommender systems in media markets
Ranaivoson, Heritiana
;
Smets, Annelien
;
Ballon, Pieter
- In:
De Gruyter handbook of media economics
,
(pp. 215-227)
.
2024
Persistent link: https://www.econbiz.de/10014538897
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