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~subject:"Brand management"
~subject:"KMU"
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Search: subject_exact:"Marketing-Kommunikation"
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Brand management
KMU
Marketingmanagement
16,084
Marketing management
16,083
Marketing
3,180
Consumer behaviour
2,457
Konsumentenverhalten
2,457
Theory
2,184
Theorie
2,182
Relationship marketing
1,819
Beziehungsmarketing
1,818
Deutschland
1,532
Germany
1,515
Markenführung
1,331
USA
1,269
United States
1,247
Online-Marketing
1,116
Internet marketing
1,080
Strategisches Management
1,073
Unternehmenserfolg
1,022
Firm performance
1,021
Strategic management
864
Innovation
837
SME
752
Internationales Marketing
713
International marketing
711
Marktforschung
663
Social Web
651
Social web
651
Werbung
614
Markenimage
590
Brand image
587
Advertising
568
Market research
562
Marketingtheorie
535
Marketing theory
526
Innovationsmanagement
523
Innovation management
509
Lieferantenmanagement
487
Supplier relationship management
487
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Keller, Kevin Lane
18
Melewar, T. C.
14
Laukkanen, Tommi
10
Gilmore, Audrey
9
O'Cass, Aron
9
Reijonen, Helen
9
O'Dwyer, Michele
8
Adeola, Ogechi
7
Baumgarth, Carsten
7
Foroudi, Pantea
7
Kitchen, Philip J.
7
Ko, Eunju
7
Urde, Mats
7
Aaker, David A.
6
Balmer, John M. T.
6
Didonet, Simone Regina
6
Hirvonen, Saku
6
MacInnis, Deborah J.
6
Šerić, Maja
6
Balmer, John M.T.
5
Bruhn, Manfred
5
Burmann, Christoph
5
Carson, David
5
Chan-Olmsted, Sylvia M.
5
Gupta, Suraksha
5
Hinson, Robert
5
Jones, Rosalind
5
Merrilees, Bill
5
Nwankwo, Sonny
5
Sok, Phyra
5
Thurasamy Ramayah
5
Tuominen, Sasu
5
Bang Nguyen Viet
4
Bang, Nguyen
4
Cuneo, Andres
4
Eisingerich, Andreas B
4
Fearne, Andrew P.
4
Gbadamosi, Ayantunji
4
Joensuu-Salo, Sanna
4
Kowalik, Izabela
4
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American Marketing Association
4
Gesellschaft zur Erforschung des Markenwesens
3
Information Resources Management Association
3
Haufe-Lexware GmbH & Co. KG
2
IGI Global
2
Institut für Marketing und Trendanalysen <Gutau>
2
Macquarie University / Department of Economics
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Bergische Universität Wuppertal / Lehr- und Forschungsgebiet Bauwirtschaft
1
Bildungswissenschaftliche Hochschule Flensburg
1
Books on Demand GmbH <Norderstedt>
1
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
1
Campus Verlag
1
Deutscher Taschenbuch-Verlag <München>
1
Erasmus Research Institute of Management
1
FESTLAND Buch- und Kunstverlag Ingrid Peternell-Eder
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Ifo-Institut für Wirtschaftsforschung
1
International Association for the Study of Insurance Economics
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Katolicki Uniwersytet Lubelski Jana Pawła II
1
Markendialog <16, 2012, Berlin>
1
Markendialog <19., 2015, Berlin>
1
Markendialog <7, 2003, Frankfurt, Main>
1
Marketing zwischen Theorie und Praxis e.V.
1
Media Management and Transformation Centre <Jönköping>
1
NetLibrary, Inc
1
Redline Verlag
1
Serviceplan Group
1
Serviceplan Gruppe für Innovative Kommunikation
1
Springer Fachmedien Wiesbaden
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
University of Minnesota under the Small Business Administration Management Research Grant Program
1
Universität Duisburg <1980-2002>
1
Universität Freiburg <Schweiz>
1
Westfälische Wilhelms-Universität Münster / Institut für Genossenschaftswesen
1
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Published in...
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Journal of business research : JBR
69
The journal of brand management : an international journal
45
Journal of strategic marketing
41
The journal of product & brand management
32
Industrial marketing management : the international journal for industrial and high-tech firms
28
European journal of marketing : EJM
27
Cogent business & management
21
Journal of retailing and consumer services
21
Journal of marketing communications
17
Marketing intelligence & planning
15
The journal of business & industrial marketing
15
International marketing review
14
Journal of marketing management : MM
14
Journal of research in marketing and entrepreneurship
14
SpringerLink / Bücher
13
The marketing review
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of promotion management : JPM
10
Journal of research in marketing and entrepreneurship : JRME
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Asia Pacific journal of marketing and logistics
9
Europäische Hochschulschriften / 5
9
International journal of entrepreneurship and small business
9
Journal of global marketing
9
Journal of marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of retailing
9
Journal of small business and enterprise development
9
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
9
Journal of the Academy of Marketing Science
9
Springer eBook Collection
9
Entrepreneurship marketing : principles and practice of SME marketing
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
Gabler Edition Wissenschaft
8
International business review : the official journal of the European International Business Academy
8
International entrepreneurship and management journal
8
International journal of advertising : the review of marketing communications
8
International journal of retail & distribution management
8
Business horizons
7
European research studies
7
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Source
All
ECONIS (ZBW)
2,036
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81
Influencing the influencers through co-creation : approaches to successful brand strategies
Nair, Poornima
;
Kumar, Sunita
- In:
Using influencer marketing as a digital business strategy
,
(pp. 129-146)
.
2024
Persistent link: https://www.econbiz.de/10014462487
Saved in:
82
How is entrepreneurial marketing shaped by E-commerce technology : a case study of Chinese pure-play e-retailers
Hong, Yiwen
;
Sukanlaya Sawang
;
Yang, Hsiao-Pei
- In:
International journal of entrepreneurial behavior & research
30
(
2024
)
2/3
,
pp. 609-631
Persistent link: https://www.econbiz.de/10014489116
Saved in:
83
The impact of marketing modification on the performance of food processing SMEs in Ghana
Abrokwah-Larbi, Kwabena
;
Awuku-Larbi, Yaw
- In:
Journal of research in marketing and entrepreneurship
26
(
2024
)
1
,
pp. 163-190
Persistent link: https://www.econbiz.de/10014506522
Saved in:
84
Entrepreneurial marketing strategy in craft-based businesses in an emerging market : a qualitative interpretivist approach
Saiyed, Abrar Ali Mohammadusman
;
Shaikh, Ateeque
; …
- In:
Journal of research in marketing and entrepreneurship
26
(
2024
)
2
,
pp. 279-302
Persistent link: https://www.econbiz.de/10014506561
Saved in:
85
Sourcing and cocreating course-client entrepreneurial marketing (EM) projects
Dalecki, Linden
- In:
Journal of research in marketing and entrepreneurship
26
(
2024
)
2
,
pp. 368-387
Persistent link: https://www.econbiz.de/10014506569
Saved in:
86
Brand activism as a marketing strategy : an integrative framework and research agenda
Pimentel, Pedro Chapaval
;
Suter, Mariana Bassi
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014511532
Saved in:
87
The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
88
The marketing agency role in delineating and communicating brand purpose
Feri, Alessandro
;
Ind, Nicholas
;
Tjandra, Nathalia C.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 80-87)
.
2024
Persistent link: https://www.econbiz.de/10014501105
Saved in:
89
Does market orientation lead to firm performance? : exploring the mechanisms and boundary conditions
Akanpaaba, Patrick Awusak
;
Agyapong, Ahmed
;
Mensah, …
- In:
Journal of African business
25
(
2024
)
1
,
pp. 155-179
Persistent link: https://www.econbiz.de/10014513758
Saved in:
90
Cultural fusion unleashed : analyzing Xiaomi's multifaceted brand communication strategy across global, Chinese, and Egyptian social media channels
Hassan, Ahmed A. M.
;
Wang, Jia
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 138-158
Persistent link: https://www.econbiz.de/10014515039
Saved in:
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