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~subject:"Brand management"
~subject:"Marketing management"
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Search: subject_exact:"Werbepsychologie"
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Brand management
Marketing management
Wirtschaftspsychologie
705
Economic psychology
704
Werbepsychologie
641
Psychology of advertising
639
Consumer behaviour
319
Konsumentenverhalten
319
Advertising effects
278
Werbewirkung
278
Theorie
270
Theory
270
Behavioral economics
168
Verhaltensökonomik
168
Advertising
165
Werbung
164
Psychology
106
Psychologie
105
USA
105
United States
105
Emotion
88
Experiment
76
Personality psychology
75
Persönlichkeitspsychologie
75
Brand image
66
Markenimage
66
Markenführung
63
Cognition
61
Kognition
61
Deutschland
57
Germany
57
Wahrnehmung
44
Perception
43
Satisfaction
42
Zufriedenheit
42
Motivation
40
Public sector
34
Öffentlicher Sektor
34
Internet marketing
33
Marketingmanagement
33
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Undetermined
21
Free
3
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Book / Working Paper
102
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61
Aufsatz in Zeitschrift
61
Aufsatz im Buch
32
Book section
32
Case study
2
Fallstudie
2
Conference paper
1
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1
Konferenzbeitrag
1
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English
69
German
23
French
1
Swedish
1
Author
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Esch, Franz-Rudolf
5
Langner, Tobias
3
Fischer, Alexander
2
Gierl, Heribert
2
Grewal, Dhruv
2
Linxweiler, Richard
2
Morris, Jon D.
2
Spence, Charles
2
Aitken, Robert
1
Andrews, J. Craig
1
Attaran, Sharmin
1
Bak, Peter Michael
1
Baker, Julie
1
Balaji, M. S.
1
Bao, Yeqing
1
Bechter, Clemens
1
Benkenstein, Martin
1
Berger, Sebastian
1
Binder, Christian
1
Biswas, Dipayan
1
Bontekoe, Fenna
1
Boyland, Emma
1
Briggs, Elten
1
Bruns, Daniel
1
Buijzen, Moniek
1
Campelo, Adriana
1
Carter, Erin Percival
1
Cheng, Yuqiao
1
Choi, Sung Tae
1
Christ, Malte
1
Cornwell, T. Bettina
1
Dai, Xin
1
Dams, Vok
1
Danbury, Annie
1
Daniel, Rolf-Dieter
1
Dant, Rajiv P.
1
DelVecchio, Devon
1
Deng, Xiaoyan
1
Dens, Nathalie
1
Deska, Jason C.
1
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Psychology & marketing
9
International journal of advertising : the review of marketing communications
5
Journal of advertising research
4
Journal of business research : JBR
3
Journal of marketing
3
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
3
The journal of brand management : an international journal
3
Advertising in new formats and media : current research and implications for marketers
2
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of retailing
2
Marketing : ZFP ; journal of research and management
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
/ Meinald T. Thielsch ... (Hrsg.)
1
A master class in brand planning : the timeless works of Stephen King
1
Administrative Sciences : open access journal
1
Best practice der Markenführung
1
Constituting managements : markets, meanings, and identities
1
Dexterity in global business : a cross-dimensional analysis
1
Die Klinik als Marke : Markenkommunikation und -führung für Krankenhäuser und Klinikketten ; [Praxistipps, Beispiele, Checklisten]
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Ekonomiska Samfundets tidskrift
1
Erfolgsstrategien mittelständischer Unternehmen : Festschrift für Dietrich Kropfberger
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Essays on the effects of brand names and prices on consumer behavior
1
Handbook of research on effective advertising strategies in the social media age
1
Handbook on brand and experience management
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
1
Harvard-Business-Manager : das Wissen der Besten
1
Innovative Markenführung und -implementierung
1
International journal of hospitality management
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Jahrbuch Seniorenmarketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
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ECONIS (ZBW)
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41
Capitalizing on brand personalities in advertising : the influence of implicit self-theories on ad appeal effectiveness
Park, Ji Kyung
;
John, Deborah Roedder
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
3
,
pp. 424-432
Persistent link: https://www.econbiz.de/10009580744
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42
Self-Signaling and the costs and benefits of temptation in consumer choice
Dhar, Ravi
;
Wertenbroch, Klaus
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 15-25
Persistent link: https://www.econbiz.de/10009507253
Saved in:
43
Let me persuade you! : how companies from emerging countries may use advertising design to employ foreign branding
Klein, Kristina
;
Melnyk, Valentyna
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659923
Saved in:
44
Revisiting the match-up hypothesis : effects of brand-incongruent celebrity endorsements
Törn, Fredrik
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 20-36
Persistent link: https://www.econbiz.de/10009671506
Saved in:
45
Assessing advertising effectiveness : the potential of goal-directed behavior
Berger, Sebastian
;
Wagner, Udo
;
Schwand, Christopher
- In:
Psychology & marketing
29
(
2012
)
6
,
pp. 411-421
Persistent link: https://www.econbiz.de/10009554788
Saved in:
46
Embodied product perception : effects of verticality cues in advertising and packaging design on consumer impressions and price expectations
Rompay, Thomas J. L. van
;
Vries, Peter W. de
;
Bontekoe, …
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 919-928
Persistent link: https://www.econbiz.de/10009691219
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47
Markenpsychologie im Destinationsmanagement : eine Untersuchung zur räumlichen und inhaltlichen Übertragbarkeit der touristischen Marke Luzern
Widmann, Fabian
;
Wagenseil, Urs
;
Stutz, Nadine
- In:
Tourismus 2020+ interdisziplinär : Herausforderungen …
,
(pp. 79-91)
.
2012
Persistent link: https://www.econbiz.de/10010405851
Saved in:
48
Cognitive and affective responses to schema-incongruent brand messages : an empirical investigation
Halkias, Georgios
;
Kokkinaki, Flora
- In:
Neuroscience and the economics of decision making
,
(pp. 165-181)
.
2012
Persistent link: https://www.econbiz.de/10010371035
Saved in:
49
"Macht riecht würzig"
Klepper, Karsten
;
Mazanec, Michael
;
Kestel, Christina
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
1
,
pp. 12-15
Persistent link: https://www.econbiz.de/10008758718
Saved in:
50
Lyckoforskningen är relevant för marknadsförare men inte oproblematisk
Hellén, Katarina
- In:
Ekonomiska Samfundets tidskrift
64
(
2011
)
2
,
pp. 102-108
Persistent link: https://www.econbiz.de/10009506775
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