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~subject:"Brand management"
~subject:"Marketing management"
~type:"article"
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Search: subject_exact:"Werbepsychologie"
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Brand management
Marketing management
Wirtschaftspsychologie
705
Economic psychology
704
Werbepsychologie
641
Psychology of advertising
639
Consumer behaviour
319
Konsumentenverhalten
319
Advertising effects
278
Werbewirkung
278
Theorie
270
Theory
270
Behavioral economics
168
Verhaltensökonomik
168
Advertising
165
Werbung
164
Psychology
106
Psychologie
105
USA
105
United States
105
Emotion
88
Experiment
76
Personality psychology
75
Persönlichkeitspsychologie
75
Brand image
66
Markenimage
66
Markenführung
63
Cognition
61
Kognition
61
Deutschland
57
Germany
57
Wahrnehmung
44
Perception
43
Satisfaction
42
Zufriedenheit
42
Motivation
40
Public sector
34
Öffentlicher Sektor
34
Internet marketing
33
Marketingmanagement
33
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Undetermined
21
Free
3
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Article
Book / Working Paper
102
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Article in journal
61
Aufsatz in Zeitschrift
61
Aufsatz im Buch
32
Book section
32
Case study
2
Fallstudie
2
Conference paper
1
Interview
1
Konferenzbeitrag
1
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Language
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English
69
German
23
French
1
Swedish
1
Author
All
Esch, Franz-Rudolf
5
Langner, Tobias
3
Fischer, Alexander
2
Gierl, Heribert
2
Grewal, Dhruv
2
Linxweiler, Richard
2
Morris, Jon D.
2
Spence, Charles
2
Aitken, Robert
1
Andrews, J. Craig
1
Attaran, Sharmin
1
Bak, Peter Michael
1
Baker, Julie
1
Balaji, M. S.
1
Bao, Yeqing
1
Bechter, Clemens
1
Benkenstein, Martin
1
Berger, Sebastian
1
Binder, Christian
1
Biswas, Dipayan
1
Bontekoe, Fenna
1
Boyland, Emma
1
Briggs, Elten
1
Bruns, Daniel
1
Buijzen, Moniek
1
Campelo, Adriana
1
Carter, Erin Percival
1
Cheng, Yuqiao
1
Choi, Sung Tae
1
Christ, Malte
1
Cornwell, T. Bettina
1
Dai, Xin
1
Dams, Vok
1
Danbury, Annie
1
Daniel, Rolf-Dieter
1
Dant, Rajiv P.
1
DelVecchio, Devon
1
Deng, Xiaoyan
1
Dens, Nathalie
1
Deska, Jason C.
1
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Psychology & marketing
9
International journal of advertising : the review of marketing communications
5
Journal of advertising research
4
Journal of business research : JBR
3
Journal of marketing
3
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
3
The journal of brand management : an international journal
3
Advertising in new formats and media : current research and implications for marketers
2
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of retailing
2
Marketing : ZFP ; journal of research and management
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
/ Meinald T. Thielsch ... (Hrsg.)
1
A master class in brand planning : the timeless works of Stephen King
1
Administrative Sciences : open access journal
1
Best practice der Markenführung
1
Constituting managements : markets, meanings, and identities
1
Dexterity in global business : a cross-dimensional analysis
1
Die Klinik als Marke : Markenkommunikation und -führung für Krankenhäuser und Klinikketten ; [Praxistipps, Beispiele, Checklisten]
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Ekonomiska Samfundets tidskrift
1
Erfolgsstrategien mittelständischer Unternehmen : Festschrift für Dietrich Kropfberger
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Essays on the effects of brand names and prices on consumer behavior
1
Handbook of research on effective advertising strategies in the social media age
1
Handbook on brand and experience management
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
1
Harvard-Business-Manager : das Wissen der Besten
1
Innovative Markenführung und -implementierung
1
International journal of hospitality management
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Jahrbuch Seniorenmarketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
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ECONIS (ZBW)
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81
What is a brand?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 27-40)
.
2007
Persistent link: https://www.econbiz.de/10003578198
Saved in:
82
Using childhood memories to gain insight into brand meaning
LaTour, Kathryn A.
;
LaTour, Michael S.
;
Zinkhan, George M.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 45-60
Persistent link: https://www.econbiz.de/10003557054
Saved in:
83
Branding Germany : Hans Domizlaff's Markentechnik and its ideological impact
Friebe, Holm
- In:
Selling modernity : advertising in twentieth-century Germany
,
(pp. 78-101)
.
2007
Persistent link: https://www.econbiz.de/10003603998
Saved in:
84
Message framing strategy for brand communication
Tsai, Shu-Pei
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 364-377
Persistent link: https://www.econbiz.de/10003611090
Saved in:
85
A comparative longitudinal analysis of theoretical perspectives of interorganizational relationship performance
Palmatier, Robert W.
;
Dant, Rajiv P.
;
Grewal, Dhruv
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 172-194
Persistent link: https://www.econbiz.de/10003565709
Saved in:
86
Integriertes Branding neuer Marken : Techniken zur wirkungsvollen Verknüpfung von Markenname, Markenbild und Produkt
Langner, Tobias
;
Esch, Franz-Rudolf
- In:
Marketing : ZFP ; journal of research and management
26
(
2004
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10001925639
Saved in:
87
Powerbrands: resurrecting a magic concept
Horn, Sierk A.
- In:
Organizational development and leadership
,
(pp. 33-57)
.
2002
Persistent link: https://www.econbiz.de/10001671920
Saved in:
88
Die wahrgenommene Dynamik des Kommunikators und Einstellungen der Rezipienten
Gierl, Heribert
;
Praxmarer-Carus, Sandra
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
4
,
pp. 236-251
Persistent link: https://www.econbiz.de/10001655215
Saved in:
89
Market reactions to integrated communication
Esch, Franz-Rudolf
- In:
New developments and approaches in consumer behavior …
,
(pp. 90-111)
.
1998
Persistent link: https://www.econbiz.de/10001299797
Saved in:
90
Verpackungsdesign als Erfolgsfaktor der Marke
Linxweiler, Richard
- In:
Verpackung - Medium im Trend der Wünsche : …
,
(pp. 178-179)
.
1998
Persistent link: https://www.econbiz.de/10001305290
Saved in:
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