Branding Germany : Hans Domizlaff's Markentechnik and its ideological impact
Holm Friebe
| Year of publication: |
2007
|
|---|---|
| Authors: | Friebe, Holm |
| Published in: |
Selling modernity : advertising in twentieth-century Germany. - Durham, NC [u.a.] : Duke Univ. Press, ISBN 0-8223-4047-X. - 2007, p. 78-101
|
| Subject: | Markenführung | Brand management | Werbung | Advertising | Werbepsychologie | Psychology of advertising | Werbewirkung | Advertising effects | Kulturgeschichte | Cultural history | Deutschland (bis 1945) | Germany (until 1945) |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003603998