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~subject:"Brand management"
~subject:"Physical distribution"
~type_genre:"Aufsatz im Buch"
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Brand management
Physical distribution
International marketing
779
Internationales Marketing
779
Multinationales Unternehmen
101
Transnational corporation
101
Globalisierung
99
Globalization
99
Marketing management
97
Marketingmanagement
97
Welt
86
World
86
Theorie
78
Theory
78
Deutschland
77
Germany
77
Markenführung
75
KMU
65
SME
65
International market entry
62
Internationaler Markteintritt
62
Consumer behaviour
61
Konsumentenverhalten
61
Cultural identity
43
Kulturelle Identität
43
Brand image
34
China
34
Markenimage
34
International marketing research
32
Internationale Marktforschung
32
USA
30
United States
30
Market research
29
Marktforschung
29
Brand
28
Markenartikel
28
Export
26
Beziehungsmarketing
24
Relationship marketing
24
Europa
23
Europe
23
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7
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Article
87
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Aufsatz im Buch
Article in journal
373
Aufsatz in Zeitschrift
373
Book section
87
Hochschulschrift
36
Thesis
30
Case study
20
Fallstudie
20
Graue Literatur
20
Non-commercial literature
20
Collection of articles of several authors
16
Sammelwerk
16
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12
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12
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7
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English
60
German
27
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All
Belz, Christian
2
Morschett, Dirk
2
Schramm-Klein, Hanna
2
Voeth, Markus
2
Zhang, Shi
2
Aaker, David A.
1
Abdullah, Rayan
1
Agarwal, Sanjeev
1
Ahlert, Dieter
1
Amis, John
1
Ammann, Paul
1
Arnold, David J.
1
Askegaard, Søren
1
Asmat Nizam Abdul Talib
1
Ataul Karim Patwary
1
Baba, Hajime
1
Baker, Malcolm
1
Bao, Yeqing
1
Beverland, Michael B.
1
Brandstätter, Thomas
1
Brielmaier, Andreas
1
Britschgi, Edgar C.
1
Broderick, Amanda J.
1
Brouthers, Lance Eliot
1
Broyles, S. Allen
1
Buckley, Ed
1
Caruana, Albert
1
Cayla, Julien
1
Cedrola, Elena
1
Chandler, David
1
Checchinato, Francesca
1
Chiu, Chi-yue
1
Colapinto, Cinzia
1
Craig, C. Samuel
1
Dalli, Daniele
1
Das, Gurcharan
1
Dawar, Niraj
1
Demangeot, Catherine
1
Dev, Chekitan S.
1
Diercks, Stephanie
1
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Brand management in emerging markets : theories and practice
3
International marketing ; Vol. V
3
Internationalisierung von Vertrieb und Handel
3
Auf welchen Wegen mit Marken wachsen? : Markendialog Februar 2007
2
Brands : interdisciplinary perspectives
2
Brands and brand management : contemporary research perspectives
2
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
2
Handbook on brand and experience management
2
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
2
International marketing in the fast changing world
2
Internationaler Vertrieb : Grundlagen, Konzepte und Best Practices für Erfolg im globalen Geschäft ; [... fand am 11. März 2011 im Audimax der Nordakademie in Elmshorn die zweite "Sales Convention" unter dem Motto "Internationaler Vertrieb - Global Player oder Local Hero" statt]
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
2
New world marketing
2
The Routledge companion to contemporary brand management
2
The SAGE handbook of international marketing
2
The global market : developing a strategy to manage across borders
2
The globalisation of Chinese business : implications for multinational investors
2
21st century business practices : the evolving trends in India
1
Are you ready? : preparing for international operations
1
Aspekte internationaler und interkultureller Umfragen
1
Ausgewählte Fragestellungen im internationalen Marketing
1
Brand Planning : starke Strategien für Marken und Kampagnen
1
Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
Cases on consumer-centric marketing management
1
Corporate brand and corporate reputation
1
Creating a sustainable competitive position : ethical challenges for international firms
1
Cross-border e-commerce marketing and management
1
Cross-cultural and critical perspectives on brands
1
Das Summa Summarum Politik und Wirtschaft : ein Überblick über die wichtigsten wirtschaftlich-politischen Auseinandersetzungen der Gegenwart
1
Design Management konkret
1
Economic law as an economic good : its rule function and its tool function in the competition of systems
1
Entrepreneurship in international marketing
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
Fashion brand internationalization : opportunities and challenges
1
Geschichte der Organisationsformen im Absatzbereich von Unternehmen in den alten und neuen Bundesländern : 17. Wissenschaftliches Symposium, Jena 24./25. November 1994
1
Going International : Konzepte und Methoden zur Erschliessung ausländischer Märkte
1
Going global: implementing international business operations
1
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ECONIS (ZBW)
87
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1
Variation and continuity of brand personality in Japan
Jitosho, Risa
;
Baba, Hajime
- In:
Transformation of Japanese Multinational Enterprises …
,
(pp. 119-134)
.
2024
Persistent link: https://www.econbiz.de/10014514761
Saved in:
2
Does a sustainable orientation affect global consumers' relationships with international online brands?
Drennan, Todd
;
Nordman, Emilia Rovira
;
Safari, Aswo
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 219-236)
.
2023
Persistent link: https://www.econbiz.de/10014455390
Saved in:
3
Position of Sri Lankan products in the global market : a comparison of brand values
Silva, Pathmani Mangalika de
;
Gunawardana, Kennedy D.
; …
- In:
New horizons in management, leadership and …
,
(pp. 3-26)
.
2021
Persistent link: https://www.econbiz.de/10012582291
Saved in:
4
Global brand and global consumers
Mirza Mohammad Didarul Alam
;
Ataul Karim Patwary
- In:
Cross-border e-commerce marketing and management
,
(pp. 148-171)
.
2021
Persistent link: https://www.econbiz.de/10012312386
Saved in:
5
Antecedents of global brands preference among generation Y in Malaysia
Asmat Nizam Abdul Talib
;
Mahjabin Yusof
- In:
Leveraging consumer behavior and psychology in the …
,
(pp. 153-171)
.
2020
Persistent link: https://www.econbiz.de/10012242903
Saved in:
6
Development and main contents of international branding research
Ju, Xuenan
;
Hu, Zuohao
;
Yang, Zhilin
- In:
Research frontiers on the international marketing …
,
(pp. 17-38)
.
2017
Persistent link: https://www.econbiz.de/10011529654
Saved in:
7
Vertriebsstrategie für Investitionsgüter : eigene Organisation oder lokale Vertreter?
Brandstätter, Thomas
- In:
Praxishandbuch Wirtschaft in Afrika
,
(pp. 115-128)
.
2017
Persistent link: https://www.econbiz.de/10011645290
Saved in:
8
Overview of fashion brand internationalization : theories and trends
Jin, Byoungho
;
Cedrola, Elena
- In:
Fashion brand internationalization : opportunities and …
,
(pp. 1-30)
.
2016
Persistent link: https://www.econbiz.de/10011500851
Saved in:
9
Branding in the emerging markets
Gupta, Suraksha
;
Garg, Shivani
;
Sharma, Kavita
- In:
The Routledge companion to contemporary brand management
,
(pp. 366-377)
.
2016
Persistent link: https://www.econbiz.de/10011515421
Saved in:
10
From nation to neighbourhood : branding and marketing places
Papadopoulos, Nicolas G.
;
Hamzaoui-Essoussi, Leila
; …
- In:
The Routledge companion to contemporary brand management
,
(pp. 458-472)
.
2016
Persistent link: https://www.econbiz.de/10011515464
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