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~subject:"Brand management"
~subject:"Public relations"
~subject:"Website"
~type:"article"
~type_genre:"Fallstudie"
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Brand management
Public relations
Website
Social Web
243
Social web
243
Welt
163
World
163
Deutschland
78
Germany
78
Developing countries
55
Entwicklungsländer
55
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52
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52
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49
Online-Marketing
49
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39
Beziehungsmarketing
33
Relationship marketing
33
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33
Sportveranstaltung
33
Multinationales Unternehmen
32
Transnational corporation
32
Innovation management
31
Innovationsmanagement
31
Corporate Social Responsibility
30
Corporate social responsibility
30
Öffentlichkeitsarbeit
27
Knowledge transfer
25
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25
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24
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23
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4,042
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813
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67
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39
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Adi, Ana
2
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2
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1
Agnoli, Lara
1
Alakavuk, Elif Deniz
1
Albinsson, Pia A.
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Garnier, Marion
1
Godemann, Jasmin
1
Golik Klanac, Nataša
1
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1
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Corporate social responsibility in the digital age
4
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
4
Social Branding : Strategien - Praxisbeispiele - Perspektiven
4
Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
3
Communicating corporate social responsibility : perspectives and practice
2
Journal of marketing management : MM
2
PR-Kampagnen
2
Social-Media-Handbuch : Theorien, Methoden, Modelle
2
Analyzing the strategic role of social networking in firm growth and productivity
1
Brands : interdisciplinary perspectives
1
Cases on branding strategies and product development : successes and pitfalls
1
Corporate brand and corporate reputation
1
Corporate communications : an international journal
1
Culture and creativity as location factors - looking beyond metropolitan areas
1
Culture and creativity in organizations and societies
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
E-business managerial aspects, solutions and case studies
1
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
1
Employer Branding : Arbeitgeber positionieren und präsentieren
1
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
1
European journal of marketing : EJM
1
Field guide to case study research in business-to-business marketing and purchasing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
ICT management in non-profit organizations
1
International journal of business information systems : IJBIS
1
International journal of electronic commerce : IJEC
1
International journal of nonprofit & voluntary sector marketing
1
International journal of nonprofit and voluntary sector marketing
1
International journal of sports marketing & sponsorship
1
Journal of business market management : jbm
1
Journal of electronic commerce research : JECR
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of retailing and consumer services
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Management communication quarterly
1
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
1
Marketing theory
1
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
1
Review of agricultural economics : RAE
1
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ECONIS (ZBW)
67
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1
When corporate partnerships are not awesome : leveraging corporate missteps and activist sentiment in social media
Perera, B. Yasanthi
;
Cruz, Ryan E.
;
Albinsson, Pia A.
; …
- In:
The dark side of social media : a consumer psychology …
,
(pp. 125-146)
.
2018
Persistent link: https://www.econbiz.de/10011740528
Saved in:
2
Consuming the "
world
" : reflexivity, aesthetics, and authenticity at Disney
World
's EPCOT Center
Houston, H. Rika
;
Meamber, Laurie A.
- In:
Brands : interdisciplinary perspectives
,
(pp. 325-341)
.
2015
Persistent link: https://www.econbiz.de/10010478954
Saved in:
3
Online communication approaches and social networks in traditional wine regions : a case study from Italy
Capitello, Roberta
;
Agnoli, Lara
;
Begalli, Diego
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 30-54)
.
2016
Persistent link: https://www.econbiz.de/10011558843
Saved in:
4
CSR online and in real terms : a critical analysis of controversial sectors in Hungary
Pataki, György
;
Szántó, Richárd
;
Matolay, Réka
- In:
Corporate social responsibility in the digital age
,
(pp. 241-264)
.
2015
Persistent link: https://www.econbiz.de/10010513423
Saved in:
5
Communicating CRS on social media : the case of Pfizer's social media communications in Europe
Adi, Ana
;
Grigore, Georgiana
- In:
Corporate social responsibility in the digital age
,
(pp. 143-163)
.
2015
Persistent link: https://www.econbiz.de/10010513430
Saved in:
6
The business of advocacy : a case study of Greenpeace
Pillay, Kiru
;
Maharaj, Manoj
- In:
Analyzing the strategic role of social networking in …
,
(pp. 59-75)
.
2017
Persistent link: https://www.econbiz.de/10011530616
Saved in:
7
Co-create a smart phone brand with consumers via social media : a case study of Xiaomi in China
Yang, Sophie
;
Wos, Anna
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 27-34)
.
2017
Persistent link: https://www.econbiz.de/10011537858
Saved in:
8
If you build it, will they come? : a case study of digital spaces and brand in the National Basketball Association
Pfahl, Michael E.
;
Kreutzer, Andrew
;
Maleski, Mike
; …
- In:
Sport management review
15
(
2012
)
4
,
pp. 518-537
Persistent link: https://www.econbiz.de/10009628060
Saved in:
9
Case study : embodied virtual agents ; an analysis on reasons for failure
Mimoun, Mohammed Slim Ben
;
Poncin, Ingrid
;
Garnier, Marion
- In:
Journal of retailing and consumer services
19
(
2012
)
6
,
pp. 605-612
Persistent link: https://www.econbiz.de/10009655501
Saved in:
10
FIFA
World
Cup brand elements and local inspirations
Weszka, Pawel
- In:
Sport marketing quarterly : preferred journal of the …
20
(
2011
)
3
,
pp. 174-184
Persistent link: https://www.econbiz.de/10009373419
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