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~subject:"Brand management"
~subject:"Welt"
~type:"article"
~type_genre:"Case study"
~type_genre:"Glossar enthalten"
~type_genre:"Konferenzbeitrag"
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Islamic brand love
Yousef, Waleed
;
Yousef, Najwa
- In:
Building corporate identity, image and reputation in …
,
(pp. 401-414)
.
2022
Persistent link: https://www.econbiz.de/10012609407
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2
Psychobranding of emerging economy firms : building emotional connections with local consumers
Kfuri, G. Nicolás
- In:
Research handbook of marketing in emerging economies
,
(pp. 89-112)
.
2017
Persistent link: https://www.econbiz.de/10011656185
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3
Nachhaltigkeitsorientierte Markenpolitik : Fallstudie: Weleda AG
Meurer, Jörg
- In:
Nachhaltigkeitsmarketing : eine fallstudienbasierte …
,
(pp. 185-211)
.
2015
Persistent link: https://www.econbiz.de/10010442221
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4
Exploring globalization and marketing performance at the 2012 Global Marketing Conference at Seoul
Choi, Yung Kyun
;
Schellhase, Ralf
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2053-2055
Persistent link: https://www.econbiz.de/10010400159
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5
Pegasus town : innovative marketing of a new property venture
Briggs, Maxwell
- In:
Marketing intelligence & planning
29
(
2011
)
6
,
pp. 602-610
Persistent link: https://www.econbiz.de/10009385346
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6
Ronald's new dance : a case study of corporate re-branding in the age of integrated marketing communications
Kline, Stephen
- In:
The advertising handbook
,
(pp. 24-33)
.
2009
Persistent link: https://www.econbiz.de/10003851899
Saved in:
7
Introduction to scenario planning
Ringland, Gill
- In:
Scenarios in marketing : from vision to decision
,
(pp. 1-18)
.
2006
Persistent link: https://www.econbiz.de/10003382533
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