Sarpong, Francis Atta; Sappor, Peter; Nyantakyi, George; … - In: Cogent business & management 10 (2023) 2, pp. 1-37
Ghana, focusing on their relationship with stakeholder engagement, customer loyalty, brand equity, and financial performance …, customer loyalty significantly mediates DESG and brand equity, and the combination of stakeholder engagement and customer … loyalty jointly and significantly mediates the relationship between DESG and brand equity. Furthermore, DESG and brand equity …