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~subject:"Brand management"
~type_genre:"Collection of articles written by one author"
~type_genre:"Fallstudie"
~type_genre:"Ratgeber"
~type_genre:"Übersichtsarbeit"
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Search: "Customer relationship management"
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Subject
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Brand management
Beziehungsmarketing
739
Relationship marketing
739
Deutschland
186
Germany
185
Kundenmanagement
140
Marketingmanagement
85
Marketing management
82
Marketing
81
Theorie
79
Theory
79
Online-Marketing
56
Social Web
55
Social web
55
Lieferantenmanagement
54
Supplier relationship management
54
Erfolgsfaktor
50
Beziehungsmanagement
49
Success factor
49
Customer satisfaction
48
Internet marketing
48
Kundenzufriedenheit
48
USA
45
United States
45
Consumer behaviour
43
Konsumentenverhalten
43
Strategisches Management
40
Kundenorientierung
38
Customer service
37
Kundenbindung
37
Kundenservice
37
Unternehmen
35
Innovationsmanagement
34
Dienstleistungsqualität
32
Innovation management
32
Kundenwert
32
Markenführung
32
Service quality
32
Strategic management
32
Verkauf
30
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1
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Article
16
Book / Working Paper
16
Type of publication (narrower categories)
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Collection of articles written by one author
Fallstudie
Ratgeber
Übersichtsarbeit
Article in journal
2,006
Aufsatz in Zeitschrift
2,006
Aufsatz im Buch
141
Book section
141
Hochschulschrift
55
Thesis
44
Collection of articles of several authors
30
Sammelwerk
30
Graue Literatur
29
Non-commercial literature
29
Aufsatzsammlung
23
Case study
18
Conference paper
16
Konferenzbeitrag
16
Arbeitspapier
15
Working Paper
15
Guidebook
12
Reprint
7
Handbook
6
Handbuch
6
Konferenzschrift
4
Lehrbuch
3
Textbook
3
Conference proceedings
2
Sammlung
2
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1
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1
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1
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English
21
German
11
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All
Ahujy, Vandana
1
Armbrecht, Wolfgang
1
Behrer, Mattias
1
Bock, Andreas H.
1
Braekler, Michael
1
Bruhn, Manfred
1
Bungay Stanier, Michael
1
Calloway, Joe
1
Canniford, Robin
1
Cooper, Birk P.
1
Cooper, Scott W.
1
Crepaz, Marc-Philipp
1
Das, Gurcharan
1
Fries, Andreas
1
Grutzner, Fritz P.
1
Gräve, Jan-Frederik
1
Guercini, Simone
1
Hammond, James
1
Ivens, Björn Sven
1
Jaffe, Joseph
1
Jakubanecs, Alexander
1
John, Doris Rajakumari
1
Kammerlander, Nadine
1
Kerpen, Dave
1
Kienzle, Kerstin
1
Kohfink, Marc-Wilhelm
1
Kramer, Alison
1
Küstenmacher, Werner Tiki
1
Martin, Dick
1
Olsen, Lars Erling
1
Peretz, Adrian
1
Raich, Margit
1
Rauschnabel, Philipp A.
1
Riedinger, Meg
1
Rosenbluth, Mallorie
1
Scherer, Hermann
1
Schmitz, Claudius A.
1
Spieth, Peter
1
Stauss, Bernd
1
Stockburger-Sauer, Nicola E.
1
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Published in...
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The journal of brand management : an international journal
2
Best practice der Markenführung
1
Business success
1
Corporate brand and corporate reputation
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Diversity in European marketing : text and cases
1
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
1
For entrepreneurs book
1
GABAL management
1
Handbook of research on effective marketing in contemporary globalism
1
Harvard business review on emerging markets
1
Journal of marketing theory and practice
1
Journal of strategic marketing
1
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
1
Marketing intelligence & planning
1
Marktorientierte Unternehmensführung
1
Simplify your business
1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
1
Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis
1
The IUP journal of brand management : IJBRM
1
Werben & Verkaufen
1
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ECONIS (ZBW)
32
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1
Managing brands in the digital era
Gräve, Jan-Frederik
-
2019
Persistent link: https://www.econbiz.de/10012103146
Saved in:
2
Collaborative brand attacks in social media : exploring the antecedents, characteristics, and consequences of a new form of brand crises
Rauschnabel, Philipp A.
;
Kammerlander, Nadine
;
Ivens, …
- In:
Journal of marketing theory and practice
24
(
2016
)
4
,
pp. 381-410
Persistent link: https://www.econbiz.de/10011600557
Saved in:
3
Customer
Relationship
Management
der BMW Group : Backbone des integrierten Marketing
Armbrecht, Wolfgang
;
Braekler, Michael
;
Wortmann, Ulrike
- In:
Best practice der Markenführung
,
(pp. 303-332)
.
2009
Persistent link: https://www.econbiz.de/10003770998
Saved in:
4
Likeable social media : how to delight your customers, create an irresistible brand, and be amazing on facebook, twitter, linkedin, instagram, pinterest, and more
Kerpen, Dave
;
Rosenbluth, Mallorie
;
Riedinger, Meg
-
2015
-
Revised and expanded second edition
Persistent link: https://www.econbiz.de/10010510849
Saved in:
5
Unselling : the new customer experience
Stratten, Scott
;
Kramer, Alison
-
2014
Persistent link: https://www.econbiz.de/10010430057
Saved in:
6
Louis Vuitton : using digital presence for brand repositioning and CRM
Ahujy, Vandana
- In:
Handbook of research on effective marketing in …
,
(pp. 315-324)
.
2014
Persistent link: https://www.econbiz.de/10010403471
Saved in:
7
Brand Community Management : Offline- versus Online-Instrumente und deren Erfolgswirkungen
Stockburger-Sauer, Nicola E.
;
Toma, Boris
;
Kienzle, Kerstin
- In:
Social Media und Brand Community Marketing : …
,
(pp. 89-114)
.
2013
Persistent link: https://www.econbiz.de/10009700360
Saved in:
8
A strategic supply chain approach : consortium marketing in the Italian leatherwear industry
Guercini, Simone
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 700-716
Persistent link: https://www.econbiz.de/10009671115
Saved in:
9
"Telekom hilft" : Kundenservice im Social Web ist mehr als das neue Marketing
Bock, Andreas H.
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 253-262)
.
2012
Persistent link: https://www.econbiz.de/10009553520
Saved in:
10
The consumer as a co-producer and prosumer : convenience food marketing
Troye, Sigurd V.
;
Supphellen, Magne
;
Jakubanecs, Alexander
- In:
Diversity in European marketing : text and cases
,
(pp. 179-192)
.
2012
Persistent link: https://www.econbiz.de/10009531587
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