//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: isPartOf:"Journal of Research in Interactive Marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
Consumer behaviour
196
Konsumentenverhalten
152
Internet marketing
108
Online-Marketing
100
Social Web
96
Social web
96
Relationship marketing
61
Beziehungsmarketing
57
Social media marketing
54
Online retailing
52
Online-Handel
49
E-commerce
45
Markenführung
42
Electronic Commerce
39
Advertising effects
34
Internet
34
Werbewirkung
34
Marketing management
33
Marketingmanagement
33
Viral marketing
32
Virales Marketing
32
Advertising
30
USA
30
United States
30
Social networking sites
28
Brand image
27
Markenimage
27
Facebook
25
Consumer behavior
21
Customer satisfaction
19
Werbung
18
Interactivity
17
Kundenzufriedenheit
17
Mobile marketing
17
Einzelhandel
16
Marketing communications
16
Retail trade
16
Social networks
16
United States of America
16
more ...
less ...
Online availability
All
Undetermined
40
Type of publication
All
Article
49
Type of publication (narrower categories)
All
Article in journal
42
Aufsatz in Zeitschrift
42
research-article
5
conceptual-paper
2
Language
All
English
49
Author
All
Schultz, Don E.
3
Barger, Victor
2
Barger, Victor A.
2
Hettche, Matt
2
Hu, Jing
2
Kabadayi, Sertan
2
Kim, Dae-Hee
2
Liu, Xin
2
Pathak, Xema
2
Pathak-Shelat, Manisha
2
Peltier, James
2
Peltier, James W.
2
Price, Katherine
2
Ross, Mitchell
2
Shao, Wei
2
Xu, Bing
2
Aljuhmani, Hasan Yousef
1
Andrews MacLelland, Melinda
1
Angela Hausman, Dr
1
Bayram, Pelin
1
Bhatt, Anil
1
Bhattarai, Ashok
1
Bilro, Ricardo Godinho
1
Black, Hulda G.
1
Boateng, Henry
1
Bozkurt, Sıddık
1
Chahal, Hardeep
1
Chennamaneni, Pavan Rao
1
Chinelato, Flavia Braga
1
Chopdar, Prasanta Kr
1
Clark, Melissa
1
Cronin, John
1
Dang, Anh
1
Du, Peng
1
Dąbrowski, Dariusz
1
Elbedweihy, Alaa M.
1
Elrehail, Hamzah
1
Elsharnouby, Mohamed H.
1
Evans, Leslie
1
Fang, Xing
1
more ...
less ...
Published in...
All
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
42
Journal of Research in Interactive Marketing
7
Source
All
ECONIS (ZBW)
42
Other ZBW resources
7
Showing
1
-
10
of
49
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Display advertising : the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.
;
Hatzithomas, Leonidas
;
Wetzels, Martin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
Saved in:
2
Do you want to be roasted? : the boundaries of using dark humor as a brand-to-brand communication strategy
Saavedra, José Luis
;
Bhattarai, Ashok
;
Dang, Anh
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 220-237
Persistent link: https://www.econbiz.de/10014521188
Saved in:
3
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
4
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
5
Examining identity- and bond-based hashtag community identification : the moderating role of self-brand connections
Kwon, Soyeon
;
Ha, Sejin
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10013536281
Saved in:
6
Social media influencers as human brands : an interactive marketing perspective
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10013536282
Saved in:
7
Impacts of brand digitalization on brand market performance : the mediating role of brand competence and brand warmth
Li, Yao
;
Song, Xuge
;
Zhou, Mi
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 398-415
Persistent link: https://www.econbiz.de/10014313429
Saved in:
8
Impact of brand community supportive climates on consumer-to-consumer helping behavior
Liao, Junyun
;
Wang, Wei
;
Du, Peng
;
Filieri, Raffaele
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 434-452
Persistent link: https://www.econbiz.de/10014313461
Saved in:
9
Value co-creation through branded apps : enhancing perceived quality and brand loyalty
Tran, Trang
;
Taylor, David
;
Wen, Chao
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 562-580
Persistent link: https://www.econbiz.de/10014313623
Saved in:
10
Strengthening consumer-brand relationships through avatars
Elsharnouby, Mohamed H.
;
Jayawardhena, Chanaka
;
Liu, Hongfei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 581-601
Persistent link: https://www.econbiz.de/10014313644
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->