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~subject:"Brand management"
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Search: person:"Dion, Delphine"
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Brand management
Luxury goods
7
Luxusgüter
7
Markenführung
7
Consumer behaviour
6
Konsumentenverhalten
6
Brand image
5
Markenimage
5
Avertissements sanitaires
3
Einzelhandel
3
Luxury
3
Persuasion sociale
3
Retail trade
3
Brand
2
Charisma
2
Cultural heritage
2
Fear
2
Heritage brand
2
Kulturgüter
2
Markenartikel
2
Marketing management
2
Marketingmanagement
2
Peur
2
Social persuasion
2
luxury
2
persona
2
tobacco warnings
2
Access-based consumption
1
Arbeitsethik
1
Artification
1
Authenticity
1
Belgian industrial relations
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Brand architecture
1
Brand personification
1
Brand revival
1
Branding
1
Business ethics
1
Business model
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English
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Dion, Delphine
7
Arnould, Eric J.
2
Borraz, Stéphane
2
Mazzalovo, Gérald
1
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AMS review : official publication of the Academy of Marketing Science
1
Journal of business research : JBR
1
Journal of marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
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Journal of retailing and consumer services
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The Oxford handbook of luxury business
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ECONIS (ZBW)
7
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1
Brand dynasty : managing charismatic legitimacy over time
Arnould, Eric J.
;
Dion, Delphine
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 338-366
Persistent link: https://www.econbiz.de/10014299255
Saved in:
2
How to manage heritage brands : the case of sleeping beauties revival
Dion, Delphine
- In:
The Oxford handbook of luxury business
,
(pp. 273-286)
.
2022
Persistent link: https://www.econbiz.de/10013273937
Saved in:
3
Managing creatively-inspired brands : a commentary and research direction
Dion, Delphine
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 471-473
Persistent link: https://www.econbiz.de/10012819698
Saved in:
4
Managing status : how luxury brands shape class subjectivities in the service encounter
Dion, Delphine
;
Borraz, Stéphane
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 67-85
Persistent link: https://www.econbiz.de/10011749861
Saved in:
5
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
6
Reviving sleeping beauty brands by rearticulating brand heritage
Dion, Delphine
;
Mazzalovo, Gérald
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5894-5900
Persistent link: https://www.econbiz.de/10011597535
Saved in:
7
Managing heritage brands : a study of the sacralization of heritage stores in the luxury industry
Dion, Delphine
;
Borraz, Stéphane
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 77-84
Persistent link: https://www.econbiz.de/10010468495
Saved in:
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