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Brand management
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Kumar, V.
13
Gupta, Shaphali
2
Ravi Kumar, V. V.
2
Baker, Andrew M.
1
Borah, Sourav Bikash
1
Chang, Yaping
1
Christodoulopoulou, Angeliki
1
Cohen, Greg S.
1
Donthu, Naveen
1
Fuxman, Leonora
1
Greene, Mallik
1
Gupta, Suraksha
1
Hewett, Kelly
1
Jayachandran, Satish
1
Kaufman, Peter
1
Khan, Huda
1
Kumar, Binay
1
Li, You
1
Mahadevan, Kala
1
Mahmoud, Ali B.
1
Mohr, Iris
1
Pansari, Anita
1
Pareek, Priyanka
1
Paulich, Brianna JeeWon
1
Punjani, Krunal K.
1
Rajan, Bharath
1
Ramani, Girish
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Saboo, Alok R.
1
Shah, Denish
1
Sharma, Amalesh
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Yan, Jun
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of international marketing
2
Journal of marketing research : JMR
2
Journal of the Academy of Marketing Science
2
International journal of Indian culture and business management
1
International journal of consumer studies
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of world business : JWB
1
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ECONIS (ZBW)
15
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1
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
2
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
3
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Saved in:
4
An empirical study of the language of brand taglines : a code mixing approach
Pareek, Priyanka
;
Ravi Kumar, V. V.
- In:
International journal of Indian culture and business …
17
(
2018
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10011933859
Saved in:
5
Getting more likes : the impact of narrative person and brand image on customer-brand interactions
Chang, Yaping
;
Li, You
;
Yan, Jun
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1027-1045
Persistent link: https://www.econbiz.de/10012153432
Saved in:
6
Global customer engagement
Gupta, Shaphali
;
Pansari, Anita
;
Kumar, V.
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011848792
Saved in:
7
Synergistic effects of social media and traditional marketing on brand sales : capturing the time-varying effects
Kumar, V.
;
Paulich, Brianna JeeWon
;
Greene, Mallik
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 268-288
Persistent link: https://www.econbiz.de/10011658080
Saved in:
8
Ritualization : a strategic tool to position brands in international markets
Sharma, Amalesh
;
Kumar, V.
;
Borah, Sourav Bikash
- In:
Journal of international marketing
25
(
2017
)
2
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011709603
Saved in:
9
Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions
Baker, Andrew M.
;
Donthu, Naveen
;
Kumar, V.
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 225-239
Persistent link: https://www.econbiz.de/10011485337
Saved in:
10
Evaluating the impact of social media activities on human brand sales
Saboo, Alok R.
;
Kumar, V.
;
Ramani, Girish
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 524-541
Persistent link: https://www.econbiz.de/10011596859
Saved in:
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