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~subject:"Brand management"
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Brand management
Consumer behaviour
11
Konsumentenverhalten
11
Einzelhandel
7
Retail trade
7
Beziehungsmarketing
6
Relationship marketing
6
Brand image
5
Confidence
5
Corporate Social Responsibility
5
Corporate social responsibility
5
Customer satisfaction
5
Kundenzufriedenheit
5
Markenimage
5
Vertrauen
5
CSR
4
Loyalty
4
Markenführung
4
Price image
4
Trust
4
Corporate reputation
3
Firmenimage
3
Food retailing
3
Lebensmitteleinzelhandel
3
Satisfaction
3
France
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Frankreich
2
Handelsmarke
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Store brand
2
Abfallvermeidung
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Abnormal fruits and vegetables
1
Adverting effectiveness
1
Advertising effects
1
Assortment
1
Attachment
1
Attitude toward the ad
1
Attitude toward the retailer
1
Authenticity
1
Brand
1
Brand architecture
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English
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Lombart, Cindy
4
Louis, Didier
4
Durif, Fabien
1
Florence, Charton-Vachet
1
Grappe, Cindy G.
1
Lacœuilhe, Jérôme
1
Untilov, Olga
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Journal of retailing and consumer services
2
International journal of retail and distribution management
1
The journal of product & brand management
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ECONIS (ZBW)
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What claims best convey the quality of retailers' standard private label products?
Louis, Didier
;
Lombart, Cindy
;
Grappe, Cindy G.
;
Durif, …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1569-1587
Persistent link: https://www.econbiz.de/10014484155
Saved in:
2
Impacts of product, store and retailer perceptions on consumers' relationship to terroir store brand
Lacœuilhe, Jérôme
;
Louis, Didier
;
Lombart, Cindy
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 43-53
Persistent link: https://www.econbiz.de/10011747713
Saved in:
3
Sources of retailer personality : private brand perceptions
Lombart, Cindy
;
Louis, Didier
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 117-125
Persistent link: https://www.econbiz.de/10011434111
Saved in:
4
Impact of brand personality on three major relational consequences (trust, attachment, and commitment to the brand)
Louis, Didier
;
Lombart, Cindy
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 114-130
Persistent link: https://www.econbiz.de/10003993635
Saved in:
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