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~subject:"Brand management"
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Search: person:"Ruiz Molina, Maria Eugenia"
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Brand management
Beziehungsmarketing
24
Relationship marketing
24
Einzelhandel
23
Retail trade
23
Customer satisfaction
16
Kundenzufriedenheit
16
Consumer behaviour
15
Konsumentenverhalten
15
Spain
15
Service quality
14
Spanien
14
Dienstleistungsqualität
13
Brand image
7
Information technology
7
Informationstechnik
7
Lieferantenmanagement
7
Markenimage
7
Supplier relationship management
7
Innovation
6
Markenführung
6
Loyalty
5
Satisfaction
5
Confidence
4
E-commerce
4
Electronic Commerce
4
Hotel industry
4
Hotellerie
4
Nachhaltige Entwicklung
4
Sustainability
4
Sustainable development
4
Vertrauen
4
satisfaction
4
Beschwerdemanagement
3
Brand equity
3
Complaint management
3
Customer value
3
Gender
3
Geschlecht
3
Kundenwert
3
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Undetermined
5
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Article
6
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5
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5
Aufsatz im Buch
1
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1
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1
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English
6
Author
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Gil Saura, Irene
4
Frasquet Deltoro, Marta
2
Mollá Descals, Alejandro
2
Ruiz-Molina, María-Eugenia
2
Šerić, Maja
2
Berenguer Contrí, Gloria
1
Michel, Géraldine
1
Moise, Mihaela Simona
1
Ruiz Molina, Maria Eugenia
1
Ruiz Molina, María Eugenia
1
Ruiz-Molina, Maria Eugenia
1
Ruiz-Molina, María Eugenia
1
Servera-Francés, David
1
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The journal of brand management : an international journal
2
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
International journal of hospitality management
1
International journal of retail & distribution management
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
6
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1
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
2
Strengthening relational ties and building loyalty through relational innovation and technology : evidence from Spanish hotel guests
Gil Saura, Irene
;
Ruiz-Molina, María-Eugenia
; …
- In:
Big data and innovation in tourism, travel, and …
,
(pp. 183-211)
.
2019
Persistent link: https://www.econbiz.de/10012006200
Saved in:
3
Understanding loyalty in multichannel retailing : the role of brand trust and brand attachment
Frasquet Deltoro, Marta
;
Mollá Descals, Alejandro
; …
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 608-625
Persistent link: https://www.econbiz.de/10011747850
Saved in:
4
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Ruiz …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
Saved in:
5
The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta
;
Ruiz-Molina, María-Eugenia
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
Saved in:
6
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja
;
Gil Saura, Irene
;
Ruiz-Molina, María Eugenia
- In:
International journal of hospitality management
39
(
2014
),
pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
Saved in:
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