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~subject:"Brand management"
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Brand management
Beziehungsmarketing
16
Relationship marketing
16
Consumer behaviour
11
Konsumentenverhalten
11
Dienstleistung
8
Services
8
Customer value
6
Kundenwert
6
Lieferantenmanagement
6
Markenführung
6
Supplier relationship management
6
Product quality
5
Produktqualität
5
Theorie
5
Theory
5
Customer-dominant logic
4
Finnland
4
Marketing management
4
Marketingmanagement
4
USA
4
United States
4
Verbraucher
4
Brand image
3
Business network
3
Dienstleistungsmanagement
3
Dienstleistungssektor
3
Finland
3
Führungskräfte
3
Innovation
3
Managers
3
Markenimage
3
Service industry
3
Service innovation
3
Service management
3
Service-Dominant Logic
3
Service-dominant logic
3
Unternehmensnetzwerk
3
B-to-B-Marketing
2
Betriebliche Wertschöpfung
2
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English
6
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Strandvik, Tore
5
Rindell, Anne
4
Finne, Åke
1
Heinonen, Kristina
1
Strandvik, Tore Martin
1
Wilién, Kristoffer
1
Wilén, Kristoffer
1
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Meddelanden från Svenska Handelshögskolan
2
The journal of product & brand management
2
European business review : EBR ; the official journal of the International Management Centres, Europe
1
Journal of service management
1
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ECONIS (ZBW)
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1
Silent communication : a challenge to established marketing communication practice
Strandvik, Tore
;
Finne, Åke
-
2010
Persistent link: https://www.econbiz.de/10003921036
Saved in:
2
Value of image in service
Strandvik, Tore
;
Rindell, Anne
-
2010
Persistent link: https://www.econbiz.de/10003969112
Saved in:
3
Ethical consumers' brand avoidance
Rindell, Anne
;
Strandvik, Tore
;
Wilén, Kristoffer
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 114-120
Persistent link: https://www.econbiz.de/10010384246
Saved in:
4
Diagnosing service brand strength : customer-dominant brand relationship mapping
Strandvik, Tore Martin
;
Heinonen, Kristina
- In:
Journal of service management
24
(
2013
)
5
,
pp. 502-519
Persistent link: https://www.econbiz.de/10010196055
Saved in:
5
Ethical consumers' brand avoidance
Rindell, Anne
;
Strandvik, Tore
;
Wilién, Kristoffer
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 484-490
Persistent link: https://www.econbiz.de/10010225094
Saved in:
6
Corporate brand evolution : corporate brand images evolving in consumers' everyday life
Rindell, Anne
;
Strandvik, Tore
- In:
European business review : EBR ; the official journal …
22
(
2010
)
3
,
pp. 276-286
Persistent link: https://www.econbiz.de/10003988614
Saved in:
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