Corporate brand evolution : corporate brand images evolving in consumers' everyday life
Anne Rindell and Tore Strandvik
| Year of publication: |
2010
|
|---|---|
| Authors: | Rindell, Anne ; Strandvik, Tore |
| Published in: |
European business review : EBR ; the official journal of the International Management Centres, Europe. - Bingley : Emerald Group Publishing Limited, ISSN 0955-534X, ZDB-ID 1049254-9. - Vol. 22.2010, 3, p. 276-286
|
| Subject: | Markenarchitektur | Brand architecture | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003988614