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~subject:"Brand management"
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Brand management
Brand image
5
Consumer behaviour
4
Customer satisfaction
4
Firm performance
4
Innovation
4
Konsumentenverhalten
4
Kundenzufriedenheit
4
Markenimage
4
Beziehungsmarketing
3
Confidence
3
Innovation management
3
Innovationsmanagement
3
Loyalty
3
Markenführung
3
Performance
3
Relationship marketing
3
Risk
3
Service leadership
3
Unternehmenserfolg
3
Vertrauen
3
Agriculture product attitude
2
Brand equity
2
Brand reputation
2
Business start-up
2
Conflict management
2
Customization
2
Dienstleistungsqualität
2
Electric motorcycles
2
Entrepreneurship
2
Entrepreneurship approach
2
Franchise strategy
2
Functional attachment
2
Holiday behaviour
2
Image
2
International market entry
2
International marketing
2
Internationaler Markteintritt
2
Internationales Marketing
2
Knowledge sharing
2
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English
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Wu, Chih-Wen
2
Wu, Chih-wen
1
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Journal of business research : JBR
3
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ECONIS (ZBW)
3
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1
Foreign tourists' intentions in visiting leisure farms
Wu, Chih-Wen
- In:
Journal of business research : JBR
68
(
2015
)
4
,
pp. 757-762
Persistent link: https://www.econbiz.de/10010505012
Saved in:
2
Antecedents of franchise strategy and performance
Wu, Chih-Wen
- In:
Journal of business research : JBR
68
(
2015
)
7
,
pp. 1581-1588
Persistent link: https://www.econbiz.de/10011298492
Saved in:
3
The study of service innovation for digiservice on loyalty
Wu, Chih-wen
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 819-824
Persistent link: https://www.econbiz.de/10010363295
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