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~subject:"Brand management"
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Search: subject:"Higher education marketing"
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Brand management
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higher education marketing
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11
Markenführung
7
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university
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brand orientation
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educational services
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price
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prospectus
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segmentation
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service quality
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student recruitment
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Peruta, Adam
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Shields, Alison B.
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Stephenson, Amber L.
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Journal of marketing for higher education
2
Services marketing quarterly
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Journal of marketing communications
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Journal of nonprofit & public sector marketing
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Journal of strategic marketing
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ECONIS (ZBW)
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1
Strategic brand management for higher education institutions with graduate degree programs : empirical insights from the
higher
education
marketing
mix
Lim, Weng Marc
;
Teck Weng Jee
;
De Run, Ernest Cyril
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012202807
Saved in:
2
How to connect with your best student prospects : saying the right things, to the right students, in the right media
Goodrich, Kendall
;
Swani, Kunal
;
Munch, James M.
- In:
Journal of marketing communications
26
(
2020
)
4
,
pp. 434-453
Persistent link: https://www.econbiz.de/10012203484
Saved in:
3
Social media in higher education : understanding how colleges and universities use Facebook
Peruta, Adam
;
Shields, Alison B.
- In:
Journal of marketing for higher education
27
(
2017
)
1
,
pp. 131-143
Persistent link: https://www.econbiz.de/10011706680
Saved in:
4
Location, location, location : does place provide the opportunity for differentiation for universities?
Winter, Emma
;
Thompson-Whiteside, Helen
- In:
Journal of marketing for higher education
27
(
2017
)
2
,
pp. 233-250
Persistent link: https://www.econbiz.de/10011794828
Saved in:
5
The role of satisfaction in alumni perceptions and supportive behaviors
Stephenson, Amber L.
;
Yerger, David B.
- In:
Services marketing quarterly
36
(
2015
)
4
,
pp. 299-316
Persistent link: https://www.econbiz.de/10011398026
Saved in:
6
Brand orientation and service quality in online and offline environments : empirical examination in higher education
Casidy, Riza
- In:
Services marketing quarterly
35
(
2014
)
3
,
pp. 236-254
Persistent link: https://www.econbiz.de/10010401578
Saved in:
7
Linking brand orientation with service quality, satisfaction, and positive word-of-mouth : evidence from the higher education sector
Casidy, Riza
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
2
,
pp. 142-161
Persistent link: https://www.econbiz.de/10010382656
Saved in:
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