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~subject:"Brand management"
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Search: subject:"Store brands"
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Brand management
Handelsmarke
58
Store brand
58
Markenführung
55
Consumer behaviour
54
Konsumentenverhalten
54
store brands
52
Brand
49
Markenartikel
49
Einzelhandel
45
Retail trade
45
Store brands
36
Brand image
22
Markenimage
22
Einzelhandelspreis
15
Preismanagement
15
Pricing strategy
15
Retail price
15
Private labels
12
national brands
10
Food retailing
8
Lebensmitteleinzelhandel
8
Marketing management
8
Marketingmanagement
8
Product quality
8
Produktqualität
8
private label brands
7
private labels
7
Beziehungsmarketing
6
Relationship marketing
6
Retailing
6
Theorie
6
Theory
6
Distribution channel
5
Game theory
5
Product differentiation
5
Sales promotion
5
Verkaufsförderung
5
Vertriebsweg
5
brand equity
5
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Undetermined
36
Free
3
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Article
52
Book / Working Paper
4
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Article in journal
51
Aufsatz in Zeitschrift
51
Arbeitspapier
4
Graue Literatur
4
Non-commercial literature
4
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4
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English
55
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1
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Abril Barrie, Carmen
3
Boyacı, Tamer
3
Nalca, Arcan
3
Ray, Saibal
3
Sethuraman, Raj
3
Ajay Singh
2
Chimhundu, Ranga
2
Chung, Hwan
2
Dawes, John
2
Diallo, Mbaye Fall
2
Inderst, Roman
2
Kuhlmann, Raphael
2
Lee, Eunkyu
2
Schivinski, Bruno
2
Steenkamp, Jan-Benedict E. M.
2
Łukasik, Przemysław
2
Ahmed, Zafar U.
1
Aldousari, Abdullah A.
1
Amaldoss, Wilfred
1
Assarzadegan, Parisa
1
Babu, C. N. S. Ramnath
1
Bachtel, Robert C.
1
Benavente H., José Miguel
1
Bhattacharya, Sonali
1
Bockholdt, Katrin
1
Boyle, Peter J.
1
Brettel, Malte
1
Calvo-Porral, Cristina
1
Chadee, Doren
1
Chaudhuri, Ranjan
1
Chikhalkar, Rekha D.
1
Cliquet, Gérard
1
Collins, Alan M.
1
Cristini, Guido
1
Cuneo, Andres
1
De, Debdeep
1
Farzana Yasmin
1
Fustinoni-Venturini, Mariana
1
Gandhi, Aradhana
1
García-Madariaga, Jesús
1
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Journal of retailing
5
Journal of retailing and consumer services
5
International journal of retail & distribution management
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Annales Universitatis Mariae Curie-Skłodowska / H
2
Discussion papers / CEPR
2
ESMT working paper
2
European journal of marketing : EJM
2
Journal of international consumer marketing
2
The international review of retail, distribution and consumer research
2
Applied economics
1
Australasian marketing journal
1
European journal of management and business economics : EJM&BE
1
European journal of operational research : EJOR
1
European research on management and business economics
1
European review of agricultural economics : ERAE
1
Foundations and Trends(R) in Marketing
1
Han gug gae bal yeon gu
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of business excellence
1
International journal of consumer studies
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of management concepts and philosophy : IJMCP
1
International journal of management practice : IJMP
1
International marketing review
1
Journal of euromarketing
1
Journal of international food & agribusiness marketing
1
Journal of international marketing
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
Journal of transnational management : the official journal of the International Management Development Association
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing letters : a journal of research in marketing
1
South Asian journal of management : SAJM
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
55
RePEc
1
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1
The impact of
store
brands
on intangible aspects of consumer welfare
Boyle, Peter J.
;
Kim, Juyoung
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10014515020
Saved in:
2
What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M.
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
Saved in:
3
Effect of household size and age on consumer perceptual factors influencing store brand purchase intention : a multi-group analysis
Babu, C. N. S. Ramnath
;
Prashant, Anuradha
- In:
South Asian journal of management : SAJM
30
(
2023
)
3
,
pp. 119-140
Persistent link: https://www.econbiz.de/10014438977
Saved in:
4
Damage calculation and mitigation in retailing in the presence of
store
brands
(with an application to the German coffee cartel)
Inderst, Roman
;
Kuhlmann, Raphael
-
2022
Persistent link: https://www.econbiz.de/10012802961
Saved in:
5
Cartel damage mitigation from retailers'
store
brands
Inderst, Roman
;
Kotschedoff, Marco J.W.
;
Kuhlmann, Raphael
-
2022
Persistent link: https://www.econbiz.de/10012802968
Saved in:
6
The thrill of a smart purchase : does country matter?
Quinones, Myriam
;
Gómez-Suárez, Mónica
;
Yagüe …
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 295-308
Persistent link: https://www.econbiz.de/10012808033
Saved in:
7
Factors that influence manufacturer and store brand behavioral loyalty
Dawes, John
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366328
Saved in:
8
Antecedents of private-label brand purchase intention : an experimental analysis
İpek, İlayda
;
Yılmaz, Çengiz
- In:
Journal of international consumer marketing
34
(
2022
)
4
,
pp. 435-449
Persistent link: https://www.econbiz.de/10013361582
Saved in:
9
A game theoretic approach for analyzing the competition between national and
store
brands
by considering store loyalty
Assarzadegan, Parisa
;
Hejazi, Seyed Reza
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012502661
Saved in:
10
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
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