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~subject:"Brand management"
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Brand management
Markenführung
4
Brand
2
Markenartikel
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Tourism
2
Tourism marketing
2
Tourismus
2
Tourismusmarketing
2
brand formation
2
Brand diffusion
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Brand formation
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Brand image
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City marketing
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Cultural heritage
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HR marketing
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Human Resource Management
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Internet marketing
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Kulturgüter
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Markenimage
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Online-Marketing
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Outsourcing
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Personalmanagement
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Personalmarketing
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Place marketing
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Social Web
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Social media
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Social web
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Stadtmarketing
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Standortmarketing
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Territory
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VIKOR method
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World heritage sites
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brand
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brand development
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brand management
1
branding
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classification
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competitiveness
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destination branding
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development
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Aksom, Herman
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Bilorus, Tetiana
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Hatch, Mary Jo
1
Kavaratzis, Mihalis
1
Liu, Wei
1
Melnychenko, Svitlana
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Okhrimenko, Alla
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Sun, Zhuo
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Baltic Journal of Economic Studies
1
International journal of contemporary hospitality management
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing i menedžment innovacij : m&mi
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ECONIS (ZBW)
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Understanding the world heritage sites' brand diffusion and formation via social media : a mixed-method study
Wang, Zongshui
;
Liu, Wei
;
Sun, Zhuo
;
Zhao, Hong
- In:
International journal of contemporary hospitality management
36
(
2024
)
2
,
pp. 602-631
Persistent link: https://www.econbiz.de/10014483688
Saved in:
2
Employer brand management : methodological aspects
Zhylinska, Oksana
;
Firsova, Svitlana
;
Bilorus, Tetiana
; …
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
1
,
pp. 158-169
Persistent link: https://www.econbiz.de/10013093311
Saved in:
3
The formation of a nation tourism brand of Ukraine
Melnychenko, Svitlana
;
Bosovska, Myroslava
;
Okhrimenko, Alla
- In:
Baltic Journal of Economic Studies
7
(
2021
)
2
,
pp. 161-169
Persistent link: https://www.econbiz.de/10012587094
Saved in:
4
The elusive destination brand and the ATLAS wheel of place brand management
Kavaratzis, Mihalis
;
Hatch, Mary Jo
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10012425161
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