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~subject:"Brand management"
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Brand management
Consumer behaviour
7
Konsumentenverhalten
7
home country bias
7
country bias
5
Designation of origin
4
Hedging
4
Herkunftsbezeichnung
4
Home country bias
4
home-country bias
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Benchmark portfolio
3
Capital markets
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Consumption hedging
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Domestic country bias
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Economic equilibrium
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Foreign portfolio investment
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Home-country bias
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International marketing
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Modelling
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OECD
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OECD-Staaten
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Portfolio investment
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Portfolio-Investition
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Security market line
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Tracking portfolio
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age distribution
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current account
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investment
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life satisfaction
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measurement error
3
multiple indicators
3
saving
3
1042-S
2
ADV
2
Bevölkerungsstruktur
2
Bias
2
Brand image
2
CPIS
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Domestic Country Bias
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Event sponsorship
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Arslanagic-Kalajdzic, Maja
1
Carvalho, Sergio W.
1
Diamantopoulos, Adamantios
1
Florack, Arnd
1
Sivaramakrishnan, Subramanian
1
Zabkar, Vesna
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Journal of business research : JBR
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ECONIS (ZBW)
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The implication of country disposition in consumer response to ingredient branding strategies
Sivaramakrishnan, Subramanian
;
Carvalho, Sergio W.
- In:
Journal of business research : JBR
103
(
2019
),
pp. 286-292
Persistent link: https://www.econbiz.de/10012104221
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Brothers in blood, yet strangers to global brand purchase : a four-country study of the role of consumer personality
Zabkar, Vesna
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 228-235
Persistent link: https://www.econbiz.de/10011771505
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