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~subject:"Brand management"
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Brand management
Consumer behaviour
42
Konsumentenverhalten
42
Online retailing
11
Online-Handel
11
Social Web
11
Social web
11
Information diagnosticity
10
Viral marketing
10
Virales Marketing
10
Internet marketing
9
Online-Marketing
9
Brand image
8
Diagnosticity
8
Markenführung
8
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diagnosticity
7
Brand
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Product information
5
Information behaviour
4
Informationsverhalten
4
Kognition
4
Markenartikel
4
Perceived diagnosticity
4
Produktinformation
4
Social network
4
Soziales Netzwerk
4
Theorie
4
Theory
4
perceived diagnosticity
4
Accessibility-diagnosticity
3
Advertising
3
Advertising effects
3
Behavioral economics
3
Cognition
3
Cue diagnosticity
3
Customer satisfaction
3
E-commerce
3
Electronic Commerce
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Boisvert, Jean
1
Cole, Catherine A.
1
Fitzsimons, Gavan J.
1
Gaustad, Tarje
1
Han, Xiaoqi
1
Hernandez, José Mauro C.
1
Kardes, Frank R.
1
Li, Yina
1
Lin, Zhibin
1
Liu, Xin
1
Luebke, Sarah S. F.
1
Lynch, John G.
1
Matthews, A. Lynn
1
Pontes, Nicolas
1
Pontes, Vivian
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Saini, Yvonne K.
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Utgård, Jakob
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Journal of business research : JBR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of service theory and practice : JSTP
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Management science : journal of the Institute for Operations Research and the Management Sciences
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The journal of brand management : an international journal
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The journal of product & brand management
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ECONIS (ZBW)
8
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1
Sympathy or shock : how transgression
diagnosticity
impacts consumer perceptions and intentions regarding person-brands
Matthews, A. Lynn
;
Luebke, Sarah S. F.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1399-1411
Persistent link: https://www.econbiz.de/10014485579
Saved in:
2
The interaction effects of online reviews, brand, and price on consumer hotel booking decision making
Wen, Ji
;
Lin, Zhibin
;
Liu, Xin
;
Xiao, Sarah Hong
;
Li, Yina
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
4
,
pp. 846-859
Persistent link: https://www.econbiz.de/10012492627
Saved in:
3
Spillover effects of competitive rivalry on brand extensions
Pontes, Nicolas
;
Pontes, Vivian
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 402-412
Persistent link: https://www.econbiz.de/10012550325
Saved in:
4
When accidents are good for a brand
Gaustad, Tarje
;
Utgård, Jakob
;
Fitzsimons, Gavan J.
- In:
Journal of business research : JBR
107
(
2020
),
pp. 153-161
Persistent link: https://www.econbiz.de/10012156729
Saved in:
5
Reciprocal transfer of brand associations between service parent brands and upward line extensions : an accessibility-
diagnosticity
perspective
Boisvert, Jean
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
2
,
pp. 222-243
Persistent link: https://www.econbiz.de/10011515426
Saved in:
6
The effects of age and expertise on product evaluations : does the type of information matter?
Wang, Jing
;
Cole, Catherine A.
- In:
Management science : journal of the Institute for …
62
(
2016
)
7
,
pp. 2039-2053
Persistent link: https://www.econbiz.de/10011518707
Saved in:
7
The effects of the online and offline purchase environment on consumer choice of familiar and unfamiliar brands
Saini, Yvonne K.
;
Lynch, John G.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 702-705
Persistent link: https://www.econbiz.de/10011597037
Saved in:
8
Effects of the perceived
diagnosticity
of presented attribute and brand name information on sensitivity to missing information
Hernandez, José Mauro C.
;
Han, Xiaoqi
;
Kardes, Frank R.
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 874-881
Persistent link: https://www.econbiz.de/10010363268
Saved in:
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