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~subject:"Brand management"
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Search: subject:"stimulus-organism-response"
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Brand management
Consumer behaviour
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Emotion
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stimulus-organism-response model
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ECONIS (ZBW)
9
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1
Thinking fast and slow : a revised SOR model for an empirical examination of impulse buying at a luxury fashion outlet
Cao, Dongmei
;
Meadows, Maureen
;
Ma, Xiao
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 342-368
Persistent link: https://www.econbiz.de/10014466313
Saved in:
2
Understanding rural Chinese consumers' behavior :
stimulus-organism-response
(S-O-R) perspective on Huawei's brand loyalty in China
Yu, Zhiyuan
;
Worasak Klongthong
;
Jakkrit Thavorn
; …
- In:
Cogent business & management
8
(
2021
)
1
,
pp. 1-20
exploratory mixed-methods design grounded in the
stimulus-organism-response
(S-O-R) framework entailed two rounds interviews to …
Persistent link: https://www.econbiz.de/10012666174
Saved in:
3
The use of mobile applications for travel booking : impacts of application quality and brand trust
Albayrak, Tahir
;
González-Rodríguez, M. Rosario
; …
- In:
Journal of vacation marketing
29
(
2023
)
1
,
pp. 3-21
Persistent link: https://www.econbiz.de/10014246944
Saved in:
4
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 837-853
Persistent link: https://www.econbiz.de/10014381221
Saved in:
5
Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context
Sohaib, Muhammad
;
Wang, Yan
;
Iqbal, Kashif
;
Han, Heesup
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271319
Saved in:
6
The moderating impact of taste award on the interplay between perceived taste, perceived quality and brand trust
Konuk, Faruk Anıl
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012665887
Saved in:
7
When fan engagement with sports club brands matters in sponsorship : influence of fan-brand personality congruence
Pradhan, Debasis
;
Malhotra, Ritu
;
Moharana, Tapas Ranjan
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10012297792
Saved in:
8
Bridging the online offline gap : assessing the impact of brands' social network content quality on brand awareness and purchase intention
Dabbous, Amal
;
Barakat, Karine Aoun
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012171817
Saved in:
9
How a branded website creates customer purchase intentions
Chang, Kuo-Chien
;
Hsu, Chia-Lin
;
Chen, Mu-Chen
;
Kuo, Nien-Te
- In:
Total quality management & business excellence
30
(
2019
)
4
,
pp. 422-446
Persistent link: https://www.econbiz.de/10012199763
Saved in:
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