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~subject:"Brand sacralization"
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Brand sacralization
sacralization
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Brand image
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Consumer behaviour
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Brand management
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Death effect
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European countries
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Das, Payel
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Mandal, Santanu
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South Asian journal of global business research : SAJGBR ; the official journal of the South Asian Academy of Management
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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Evaluating the influence of social media on brand
sacralization
: an empirical study among young online consumers
Das, Payel
;
Mandal, Santanu
- In:
South Asian journal of global business research : …
5
(
2016
)
3
,
pp. 424-446
Persistent link: https://www.econbiz.de/10011609362
Saved in:
2
Exploration of brand
sacralization
among the young adult consumers in the context of emerging Asian market
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Ponnam, Abhilash
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 264-280
Persistent link: https://www.econbiz.de/10011443540
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