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~subject:"Business model"
~subject:"Customer satisfaction"
~subject:"Employment relations"
~subject:"Service quality"
~type_genre:"Case study"
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Search: subject_exact:"Low-price strategy"
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Low-cost strategy
30
Niedrigpreisstrategie
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Arbeitspapier / HHL, Leipzig Graduate School of Management
1
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
International journal of economics and management science : a biennual journal of School of Management ; the journal of Society of Economics and Management Research (SEMAR), School of Management, Pondicherry University
1
International journal of globalisation and small business : IJGSB
1
Services marketing cases in emerging markets : an asian perspective
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Malaysian Airlines versus AirAsia : customer satisfaction, service quality and service branding
Adapa, Sujana
;
Roy, Sanjit
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 67-75)
.
2017
Persistent link: https://www.econbiz.de/10011537865
Saved in:
2
Incumbent inertia upon disruptive change in the airline industry: causal factors for routine rigidity and top management moderators
Viellechner, Oliver
;
Wulf, Torsten
-
2010
Persistent link: https://www.econbiz.de/10008759360
Saved in:
3
Spatially dispersed employee recovery : an airline case study
Hvass, Kristian A.
;
Torfadóttir, Embla
- In:
Journal of air transport management
34
(
2014
),
pp. 65-69
Persistent link: https://www.econbiz.de/10010244601
Saved in:
4
Service quality of low-cost long-haul airlines : the case of Jetstar Airways and AirAsia X
Jiang, Hongwei
- In:
Journal of air transport management
26
(
2013
),
pp. 20-24
Persistent link: https://www.econbiz.de/10009772988
Saved in:
5
AirAsia : flying high
Stockport, Gary J.
- In:
International journal of globalisation and small …
4
(
2012
)
3/4
,
pp. 324-333
Persistent link: https://www.econbiz.de/10009672425
Saved in:
6
Redefining strategic framework for financial prudence-air Asia : a case study
Saeed, M.
;
Alam, M.
- In:
International journal of economics and management …
1
(
2011
)
1
,
pp. 34-42
Persistent link: https://www.econbiz.de/10009503535
Saved in:
7
Legacy carriers fight back : pricing and product differentiation in modern airline marketing
Hazledine, Tim J.
- In:
Journal of air transport management
17
(
2011
)
1
,
pp. 130-135
Persistent link: https://www.econbiz.de/10010217804
Saved in:
8
Etap Hotel : Pionier in der Budget-Hotellerie
Stratmann, Melanie
;
Kirsch, Michael
- In:
Best Practice in Marketing : Erfolgsbeispiele zu den …
,
(pp. 129-145)
.
2010
Persistent link: https://www.econbiz.de/10009011565
Saved in:
9
Incumbent inertia in light of disruptive change in the airline industry : causal factors and top management moderators ; an empirical case-study-based analysis of the response beha...
Viellechner, Oliver
-
2010
Persistent link: https://www.econbiz.de/10008655315
Saved in:
10
High- and low-road strategies for competing on costs and their implications for employment relations: international studies in the airline industry
Gittell, Jody Hoffer
;
Bamber, Greg
- In:
The international journal of human resource management
21
(
2010
)
1/3
,
pp. 165-179
Persistent link: https://www.econbiz.de/10003971859
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