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~subject:"Business network"
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Business network
New product development
7
Produktentwicklung
7
Innovation management
6
Innovationsmanagement
6
Beziehungsmarketing
5
China
5
Consumer behaviour
5
Innovation
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Konsumentenverhalten
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Relationship marketing
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Strategic alliance
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Strategische Allianz
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Firm performance
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Knowledge transfer
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Unternehmenserfolg
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Unternehmensnetzwerk
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Wissenstransfer
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Advertising effects
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E-commerce
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Electronic Commerce
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Internet marketing
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Joint Venture
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Lieferantenmanagement
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Marketing
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Online-Handel
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Online-Marketing
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Soziales Netzwerk
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Suchmaschine
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Supplier relationship management
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USA
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United States
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Werbewirkung
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Fang, Eric
4
Palmatier, Robert W.
2
Tang, Ya
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Fisher, Gregory J.
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Han, Shunping
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Lee, Jongkuk
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Li, Ning
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Qualls, William J.
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Future-focused strategic marketing
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ECONIS (ZBW)
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More is not necessarily better : an absorptive capacity perspective on network effects in open source software development communities
Tang, Ya
;
Fang, Eric
;
Qualls, William J.
- In:
MIS quarterly
44
(
2020
)
4
,
pp. 1651-1678
Persistent link: https://www.econbiz.de/10012403987
Saved in:
2
The effects of community-based new product development strategies on project performance
Tang, Ya
;
Fisher, Gregory J.
;
Fang, Eric
- In:
Future-focused strategic marketing
,
(pp. 281-317)
.
2019
Persistent link: https://www.econbiz.de/10012165364
Saved in:
3
If it takes a village to foster innovation, success depends on the neighbors : the effects of global and ego networks on new product launches
Fang, Eric
;
Lee, Jongkuk
;
Palmatier, Robert W.
;
Han, …
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 319-337
Persistent link: https://www.econbiz.de/10011502911
Saved in:
4
Trust at different organizational levels
Fang, Eric
;
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Li, Ning
- In:
Journal of marketing
72
(
2008
)
2
,
pp. 80-98
Persistent link: https://www.econbiz.de/10003684141
Saved in:
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