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~subject:"Business start-up"
~subject:"HB Limited"
~subject:"Ice cream"
~subject:"Oligopol"
~type_genre:"Article in journal"
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ECONIS (ZBW)
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1
Local brand entry and incumbent variety response : evidence from the ice cream market
Xiao, Dong
;
Klaiber, H. Allen
- In:
Agricultural and resource economics review : ARER
50
(
2021
)
2
,
pp. 296-314
Persistent link: https://www.econbiz.de/10012615934
Saved in:
2
Creating a measurable social media marketing strategy : increasing the value and ROI of intangibles and tangibles for Hokey Pokey
Kumar, V.
;
Bhaskaran, Vikram
;
Mirchandani, Rohan
;
Shah, …
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 194-212
Persistent link: https://www.econbiz.de/10009736695
Saved in:
3
Brand loyalty and price promotion strategies : an empirical analysis
Allender, William J.
;
Richards, Timothy J.
- In:
Journal of retailing
88
(
2012
)
3
,
pp. 323-342
Persistent link: https://www.econbiz.de/10009622999
Saved in:
4
York's Best Ice Cream Company : building a regional brand
Woodall, Jefrey R.
;
Azriel, Jay A.
;
Patnode, Gerald
- In:
Journal of research in marketing and entrepreneurship : JRME
12
(
2010
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10008757393
Saved in:
5
Beyond plain vanilla : modeling joint product assortment and pricing decisions
Draganska, Michaela
;
Mazzeo, Michael
;
Seim, Katja
- In:
Quantitative marketing and economics : QME
7
(
2009
)
2
,
pp. 105-146
Persistent link: https://www.econbiz.de/10003885261
Saved in:
6
Specyfika rynku lodów w Polsce
Gutkowska, Krystyna
;
Trybus, Joanna
- In:
Wiadomości statystyczne
46
(
2001
)
7
,
pp. 53-60
Persistent link: https://www.econbiz.de/10001605766
Saved in:
7
An ice cream war : bundling, tying, and foreclosure
McDowell, Moore
- In:
European journal of law and economics
3
(
1996
)
3
,
pp. 197-220
Persistent link: https://www.econbiz.de/10001210587
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