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~subject:"Business-to-business marketing"
~subject:"Globalization"
~subject:"Marketingmanagement"
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Search: subject_exact:"SME marketing"
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Business-to-business marketing
Globalization
Marketingmanagement
SME marketing
76
KMU-Marketing
64
SME
25
KMU
24
Marketing
13
Marketing management
13
Internet marketing
12
Online-Marketing
12
Klein- und Mittelbetrieb
10
Deutschland
9
Entrepreneurship
9
Germany
9
Brand management
8
Entrepreneurship approach
8
Markenführung
8
Social Web
8
Social web
8
B-to-B-Marketing
7
International marketing
7
Internationales Marketing
7
Großbritannien
6
United Kingdom
6
Beziehungsmarketing
5
Relationship marketing
5
USA
5
United States
5
International market entry
4
Internationaler Markteintritt
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Marketingstrategie
4
Erfolgsfaktor
3
Firm performance
3
Globalisierung
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Internationalisierung
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Italien
3
Italy
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English
19
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Dean, David L.
2
Kahiya, Eldrede Tinashe
2
Ruzzier, Maja Konečnik
2
Simmons, Geoffrey
2
Abrahams, Alan S.
1
Alexander, Andrew
1
Atanassova, Iva
1
Castro Lozano, Carlos de
1
Christmann, Helen
1
Christodoulides, George
1
Clark, Lilian
1
Coupey, Eloise
1
Crum, Michael D.
1
Dibb, Sally
1
Didonet, Simone
1
Didonet, Simone Regina
1
Díaz-Villavicencio, Guillermo
1
Fearne, Andrew P.
1
Granot, Elad
1
Gritsch, Stephanie
1
Helm, Roland
1
Hisrich, Robert D.
1
Javalgi, Rajshekhar G.
1
Johne, Thomas
1
Lonial, Subhash C.
1
López Coronado, Miguel
1
Michaelidou, Nina
1
Miller, Joshua
1
Mäläskä, Minna
1
Ntanos, Anastasios S.
1
Ntanos, Stamatios S.
1
O'Donnell, Aodheen
1
Palmer, Mark
1
Rajivadekar, Anuja
1
Raju, P. S.
1
Ruzzier, Mitja
1
Sainz de Abajo, Beatriz
1
Saraniemi, Saila
1
Setkute, Justina
1
Siamagka, Nikoletta Theofania
1
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Asia Pacific journal of marketing and logistics
2
Edward Elgar E-Book Archive
1
Elgaronline
1
Innovations in SMEs and conducting e-business : technologies, trends and solutions
1
International small business journal : ISBJ
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of research in marketing and entrepreneurship : JRME
1
Journal of small business and enterprise development
1
Marketing intelligence & planning
1
Marketing management in Africa
1
RKW Edition
1
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
1
Strategic marketing in fragile economic conditions
1
The Routledge companion to strategic marketing
1
The international review of retail, distribution and consumer research
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
21
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1
"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina
;
Dibb, Sally
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
Saved in:
2
Global marketing organization
Zou, Shaoming
- In:
The Routledge companion to strategic marketing
,
(pp. 191-207)
.
2021
Persistent link: https://www.econbiz.de/10012498460
Saved in:
3
Determining the presence of a long-term/short-term dilemma for SMEs when adopting strategic orientation to improve performance
Didonet, Simone Regina
;
Fearne, Andrew P.
;
Simmons, Geoffrey
- In:
International small business journal : ISBJ
38
(
2020
)
2
,
pp. 90-110
Persistent link: https://www.econbiz.de/10012214667
Saved in:
4
Business to business marketing implications for smalller enterprises in Africa
Tesar, George
- In:
Marketing management in Africa
,
(pp. 106-116)
.
2018
Persistent link: https://www.econbiz.de/10011843550
Saved in:
5
Implementierung des Marketing-Intelligence Konzepts in B-to-B Unternehmen
Helm, Roland
;
Gritsch, Stephanie
-
2013
Persistent link: https://www.econbiz.de/10009771288
Saved in:
6
Exploring brand identity and entrepreneurship as drivers of small specialist retailer internationalisation : a German case study
Christmann, Helen
;
Alexander, Andrew
;
Wood, Steve
- In:
The international review of retail, distribution and …
26
(
2016
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10011648608
Saved in:
7
Social media practices in SME marketing activities : a theoretical framework and research agenda
Atanassova, Iva
;
Clark, Lilian
- In:
Journal of customer behaviour
14
(
2015
)
2
,
pp. 163-183
Persistent link: https://www.econbiz.de/10011412327
Saved in:
8
Export barriers and business confidence : a quasi-longitudinal examination
Kahiya, Eldrede Tinashe
;
Dean, David L.
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
2
,
pp. 294-323
Persistent link: https://www.econbiz.de/10010532981
Saved in:
9
The impact of marketing strategy in small family businesses
Ntanos, Anastasios S.
;
Ntanos, Stamatios S.
- In:
Strategic marketing in fragile economic conditions
,
(pp. 153-166)
.
2014
Persistent link: https://www.econbiz.de/10010416848
Saved in:
10
Export performance : multiple predictors and multiple measures approach
Kahiya, Eldrede Tinashe
;
Dean, David L.
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 378-407
Persistent link: https://www.econbiz.de/10010384991
Saved in:
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