Business to business marketing implications for smalller enterprises in Africa
Year of publication: |
2018
|
---|---|
Authors: | Tesar, George |
Published in: |
Marketing management in Africa. - New York, NY : Routledge, Taylor & Francis Group, ISBN 978-1-138-71438-0. - 2018, p. 106-116
|
Subject: | KMU | SME | B-to-B-Marketing | Business-to-business marketing | KMU-Marketing | SME marketing | Afrika | Africa |
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