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~subject:"Business-to-business marketing"
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Industrial marketing management : the international journal for industrial and high-tech firms
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The journal of business & industrial marketing
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ECONIS (ZBW)
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Improving how we lead and manage in business marketing during and after a market crisis : the importance of perceived status, certainty, autonomy, relatedness and fairness
Hansen, Jared M.
;
Hansen, Joseph W.
;
Madsen, Susan R.
- In:
The journal of business & industrial marketing
37
(
2022
)
10
,
pp. 1974-1989
Persistent link: https://www.econbiz.de/10013455373
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Masterful scholarly competences and the development of impactful B2B marketing theory : contributions of Dr. Shelby D. Hunt
Deitz, George D.
;
Hansen, John D.
;
Fox, Joseph D.
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 368-377
Persistent link: https://www.econbiz.de/10014455118
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