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~subject:"Business-to-business marketing"
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Business-to-business marketing
Beziehungsmarketing
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3
Confidence
3
Marketing management
3
Marketing theory
3
Marketingmanagement
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Brand image
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Commitment-trust theory
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Consumer behaviour
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History of economic thought
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Morgan, Robert M.
3
Brockman, Beverly K.
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Deitz, George D.
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Fox, Joseph D.
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Hansen, John D.
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Lacey, Russell
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Park, Jeong Eun
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business-to-business marketing
1
The journal of business & industrial marketing
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ECONIS (ZBW)
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Masterful scholarly competences and the development of impactful B2B marketing theory : contributions of Dr. Shelby D. Hunt
Deitz, George D.
;
Hansen, John D.
;
Fox, Joseph D.
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 368-377
Persistent link: https://www.econbiz.de/10014455118
Saved in:
2
The role of buyer trust in outsourced CRM : its influence on organizational learning and performance
Brockman, Beverly K.
;
Park, Jeong Eun
;
Morgan, Robert M.
- In:
Journal of business-to-business marketing
24
(
2017
)
3
,
pp. 201-219
Persistent link: https://www.econbiz.de/10011763042
Saved in:
3
Customer advocacy and the impact of B2B loyalty programs
Lacey, Russell
;
Morgan, Robert M.
- In:
The journal of business & industrial marketing
24
(
2009
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10009524670
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