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CAPM
Social web
29
Social Web
28
Microblogging
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Twitter
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Internet marketing
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Online-Marketing
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microblogging
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Web 2.0 technologies
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Web 2.0-Technologien
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Virales Marketing
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social media
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Weibo
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Data Mining
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Börsenkurs
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Bank, Semra
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Sivri, Ugur
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Yazar, Evrim Erdogan
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European Research on Management and Business Economics (ERMBE)
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Can social media marketing lead to abnormal portfolio returns?
Bank, Semra
;
Yazar, Evrim Erdogan
;
Sivri, Ugur
- In:
European Research on Management and Business Economics …
25
(
2019
)
2
,
pp. 54-62
This study tests the impact of usage of Twitter as a
microblogging
service provider on shareholders’ returns and …
Persistent link: https://www.econbiz.de/10012115962
Saved in:
2
Can social media marketing lead to abnormal portfolio returns?
Bank, Semra
;
Yazar, Evrim Erdogan
;
Sivri, Ugur
- In:
European research on management and business economics
25
(
2019
)
2
,
pp. 54-62
This study tests the impact of usage of Twitter as a
microblogging
service provider on shareholders' returns and …
Persistent link: https://www.econbiz.de/10012016588
Saved in:
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