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CLV
Consumer behaviour
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Marketingmanagement
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brand choice
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consideration set
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probit models
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Lhoest-Snoeck, Sietske
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Nierop, Johannes Erjen Maurice van
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Verhoef, Peter C.
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International journal of electronic customer relationship management : IJECRM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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Customer value modelling in the energy market and a practical application for marketing decision making
Lhoest-Snoeck, Sietske
;
Nierop, Johannes Erjen Maurice van
- In:
International journal of electronic customer …
9
(
2015
)
1
,
pp. 1-32
Persistent link: https://www.econbiz.de/10011575143
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2
For new customers only : a study on the effect of acquisition campaigns on a service company's existing customers' CLV
Lhoest-Snoeck, Sietske
;
Nierop, Johannes Erjen Maurice van
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10010403991
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