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~subject:"CSR"
~subject:"Consumer behaviour"
~subject:"Supply chain"
~type_genre:"Aufsatz in Zeitschrift"
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Smith, Katherine Taken
8
Smith, L. Murphy
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Mangold, W. Glynn
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Babakus, Emin
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Betts, Teresa
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Betts, Teresa K.
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Brower, Tracy R.
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ECONIS (ZBW)
8
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1
Digital engagement with Super Bowl commercials : analysing likeability, length, and mood
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 275-289
Persistent link: https://www.econbiz.de/10014311030
Saved in:
2
Mobile advertising to hispanic digital natives
Smith, Katherine Taken
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
Saved in:
3
Financial analysis of companies concerned about human rights
Smith, Katherine Taken
;
Betts, Teresa K.
;
Smith, L. Murphy
- In:
International journal of business excellence
14
(
2018
)
3
,
pp. 360-379
Persistent link: https://www.econbiz.de/10011954131
Saved in:
4
Your company may unwittingly be conducting business with human traffickers : how can you prevent this?
Smith, Katherine Taken
;
Betts, Teresa
- In:
Business horizons
58
(
2015
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010498421
Saved in:
5
A descriptive analysis of ethics codes, CSR and efforts to combat human trafficking
Linnhoff, Stefan
;
Martin, Hannah M.
;
Smith, Katherine Taken
- In:
International journal of corporate governance : IJCG
5
(
2014
)
3/4
,
pp. 156-177
Persistent link: https://www.econbiz.de/10010470593
Saved in:
6
Trust and the online conversation : the case of online reviews
Mangold, W. Glynn
;
Babakus, Emin
;
Smith, Katherine Taken
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10010394710
Saved in:
7
Longitudinal study of green marketing strategies that influence Millennials
Smith, Katherine Taken
;
Brower, Tracy R.
- In:
Journal of strategic marketing
20
(
2012
)
6
,
pp. 535-551
Persistent link: https://www.econbiz.de/10009663969
Saved in:
8
Selling to millennials with online reviews
Mangold, W. Glynn
;
Smith, Katherine Taken
- In:
Business horizons
55
(
2012
)
2
,
pp. 141-153
Persistent link: https://www.econbiz.de/10009522397
Saved in:
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