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~subject:"China"
~subject:"Consumer behaviour"
~subject:"Europe"
~subject:"Konsumentenverhalten"
~subject:"Theory"
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Handbook of contemporary marketing in China : theories and practices
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ECONIS (ZBW)
18
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18
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1
The underlying causes of the diappearing repair trades : the case of the TV repair trade industry in the US
McCollough, John
- In:
International journal of economic issues : IJEI
6
(
2013
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10009766366
Saved in:
2
Age-related reaction to a product harm crisis
Silvera, David H.
;
Meyer, Tracy
;
Laufer, Daniel
- In:
The journal of consumer marketing
29
(
2012
)
4
,
pp. 302-309
Persistent link: https://www.econbiz.de/10009582043
Saved in:
3
Modelling competition in global LCD TV industry
Tsai, Bi-huei
;
Li, Yiming
- In:
Applied economics
43
(
2011
)
22/24
,
pp. 2969-2981
Persistent link: https://www.econbiz.de/10009356651
Saved in:
4
Marketing strategy of a Chinese TV manufacturer : the case of Konka
Fetscherin, Marc
;
Beuttenmuller, Paul
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 243-261)
.
2011
Persistent link: https://www.econbiz.de/10008987099
Saved in:
5
Country equity : conceptualization and empirical evidence
Pappu, Ravi
;
Quester, Pascale
- In:
International business review : the official journal of …
19
(
2010
)
3
,
pp. 276-291
Persistent link: https://www.econbiz.de/10003978782
Saved in:
6
Comparison between early high-definition television owners and non-owners
Dupagne, Michel
;
Driscoll, Paul D.
- In:
The journal of media economics
23
(
2010
)
4
,
pp. 216-230
Persistent link: https://www.econbiz.de/10008823845
Saved in:
7
Opinion leaders and their influence on consumer purchasing behavior in Saudi Arabia
El-Omari, Hussein Abdulla
;
Shane, H. Martin
- In:
Global journal of business research : GJBR
4
(
2010
)
4
,
pp. 51-70
Persistent link: https://www.econbiz.de/10008807869
Saved in:
8
Technology evolution in China's color TV industry
Li, Jizhen
;
Pu, Xin
- In:
Industry and innovation
16
(
2009
)
4/5
,
pp. 479-497
Persistent link: https://www.econbiz.de/10003905036
Saved in:
9
Production system and competitive power of Chinese enterprises : a case study on TCL King color TV
Ouyang, Taohua
;
Li, Jiahong
;
Zhang, Chuyu
;
Mao, Yunshi
; …
- In:
Frontiers of business research in China : selected …
1
(
2007
)
4
,
pp. 494-520
Persistent link: https://www.econbiz.de/10003759700
Saved in:
10
Foreign investment and Asia's, partcularly China's, rise in the television indistry : the international product life cycle reconsidered
Gao, Zhicun
;
Tisdell, Clement A.
- In:
Journal of Asia Pacific business
6
(
2005
)
3
,
pp. 37-61
Persistent link: https://www.econbiz.de/10003230102
Saved in:
1
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