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~subject:"China"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie"
~type_genre:"Conference paper"
~type_genre:"No longer published / No longer aquired"
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Search: subject_exact:"Internationale Werbung"
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China
International marketing
829
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829
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Cross-cultural and critical perspectives on brands
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The globalisation of Chinese business : implications for multinational investors
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Brand management in emerging markets : theories and practice
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Internationalisierung industrieller Dienstleistungen : Leitfaden und Instrumente zur Planung des Internationalisierungserfolges
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25 Jahre Unternehmertum : Festschrift für Giorgio Behr
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Brand management ; Vol. 2
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China-focused cases : selected winners of the CEIBS global case contest
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Chinese multinationals
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Deep knowledge of B2B relationships within and across borders
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Ethics in marketing and communications : towards a global perspective
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Geschäftspartner VR China : Chancen und Risiken für den Handels- und Investitionserfolg der deutschen Industrie
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Innovation and change in Japanese management
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International management : text and cases
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International marketing in the fast changing world
1
Internationale Wettbewerbsstrategien : die globale Wirtschaft und die Herausforderung China
1
Japan und China im Visier : wirtschaftliche Aspekte
1
Market entry in China : case studies on strategy, marketing, and branding
1
Marketing management : a cultural perspective
1
New world marketing
1
Personal- und Organisationsentwicklung bei der Internationalisierung von industriellen Dienstleistungen
1
Perspectives on international marketing - re-issued
1
Politik, Wirtschaft, Kultur : Studien zu den deutsch-chinesischen Beziehungen
1
Zukunftsperspektiven des Marketing - Paradigmenwechsel und Neuakzentuierungen : Festschrift anlässlich der Emeritierung von Prof. Dr. Dr. h. c. Hans Hörschgen
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ECONIS (ZBW)
34
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1
OnePlus : a Chinese tech startup aiming to disrupt the global smartphone market
Qumer, Syeda Maseeha
;
Purkayastha, Debapratim
- In:
China-focused cases : selected winners of the CEIBS …
,
(pp. 41-64)
.
2019
Persistent link: https://www.econbiz.de/10012004026
Saved in:
2
IKEA in China : a "glocal" marketing strategy
Giunta, Veronica
- In:
Market entry in China : case studies on strategy, …
,
(pp. 73-93)
.
2016
Persistent link: https://www.econbiz.de/10011483030
Saved in:
3
Examining causal relationships among international experience, perceived environmental uncertainty, market entry mode, and international performance
Xu, Hui
;
Taute, Harry A.
;
Dishman, Paul
;
Guo, Jing
- In:
International marketing in the fast changing world
,
(pp. 135-156)
.
2015
Persistent link: https://www.econbiz.de/10011416165
Saved in:
4
Luxury brands in emerging markets : a case study on China
Cui, Annie Peng
;
Wajda, Theresa A.
;
Walsh, Michael F.
- In:
Entrepreneurship in international marketing
,
(pp. 287-305)
.
2015
Persistent link: https://www.econbiz.de/10010493025
Saved in:
5
Does the value of global brands apply to both foreign and domestic-based global brands?
Westjohn, Stanford A.
;
Magnusson, Peter
;
Zhou, Joyce X.
- In:
Entrepreneurship in international marketing
,
(pp. 267-286)
.
2015
Persistent link: https://www.econbiz.de/10010493026
Saved in:
6
Institutional forces and firms' positioning in China and Brazil
Elg, Ulf
;
Ghauri, Pervez N.
- In:
Entrepreneurship in international marketing
,
(pp. 239-266)
.
2015
Persistent link: https://www.econbiz.de/10010493027
Saved in:
7
Internationalisation strategies of medium-size multinational firms : when size matters in Chinese markets
Pontiggia, Andrea
;
Vescovi, Tiziano
- In:
The globalisation of Chinese business : implications …
,
(pp. 97-121)
.
2014
Persistent link: https://www.econbiz.de/10012016663
Saved in:
8
Country-of-origin effects on Chinese consumption of branded foreign products
Fayol-Song, Lingfang
- In:
The globalisation of Chinese business : implications …
,
(pp. 227-239)
.
2014
Persistent link: https://www.econbiz.de/10012016697
Saved in:
9
Advertising in the luxury sector in China : standardisation or adaptation? : a comparison between China and Italy
Checchinato, Francesca
;
Colapinto, Cinzia
;
Giusto, Alice
- In:
The globalisation of Chinese business : implications …
,
(pp. 241-264)
.
2014
Persistent link: https://www.econbiz.de/10012016699
Saved in:
10
Building China's global brands
Sexton, Donald E.
- In:
Brand management in emerging markets : theories and practice
,
(pp. 268-286)
.
2014
Persistent link: https://www.econbiz.de/10010417710
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