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~subject:"Co-creation"
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Co-creation
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Iglesias, Oriol
5
Ind, Nicholas
4
Markovic, Stefan
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Bagherzadeh, Mehdi
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Koporcic, Nikolina
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Landgraf, Polina
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Industrial marketing management : the international journal for industrial and high-tech firms
2
The journal of brand management : an international journal
2
Journal of business ethics : JBE
1
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ECONIS (ZBW)
5
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1
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
2
Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol
;
Landgraf, Polina
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 32-43
Persistent link: https://www.econbiz.de/10012211932
Saved in:
3
Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management
Iglesias, Oriol
;
Ind, Nicholas
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 710-720
Persistent link: https://www.econbiz.de/10012304078
Saved in:
4
Co-creation : a key link between corporate social responsibility, customer trust, and customer loyalty
Iglesias, Oriol
;
Markovic, Stefan
;
Bagherzadeh, Mehdi
; …
- In:
Journal of business ethics : JBE
163
(
2020
)
1
,
pp. 151-166
Persistent link: https://www.econbiz.de/10012295404
Saved in:
5
The co-creation continuum : from tactical market research tool to strategic collaborative innovation method
Ind, Nicholas
;
Iglesias, Oriol
;
Markovic, Stefan
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 310-321
Persistent link: https://www.econbiz.de/10011753346
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