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~subject:"Cognition"
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Search: subject:"Brand origin"
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Cognition
Brand image
44
Markenimage
43
Consumer behaviour
41
Designation of origin
41
Herkunftsbezeichnung
41
Brand management
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Konsumentenverhalten
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Brand origin
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Rules of origin
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Ursprungsregeln
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brand origin
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Country of origin
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International marketing
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Internationales Marketing
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Brand origin recognition accuracy
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Country-of-origin
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Emerging economies
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Schwellenländer
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Beziehungsmarketing
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Brand Origin
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Country of manufacture
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Indien
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Kognition
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Luxury goods
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Luxusgüter
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Marketing management
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Marketingmanagement
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Meaning transfer
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Relationship marketing
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country of origin
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Advertising
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Advertising effects
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Analogical learning theory
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Cakici, N. Meltem
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Cheng, Yimin
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Laroche, Michel
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Orazi, Davide Christian
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European journal of marketing
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International marketing review
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Journal of promotion management : JPM
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ECONIS (ZBW)
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1
Coincidental brand origins influence persuasion based on need for cognition
Cheng, Yimin
;
Orazi, Davide Christian
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 255-289
Persistent link: https://www.econbiz.de/10014466301
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2
Understanding cosmopolitanism and
brand
origin
recognition accuracy : the moderating effect of need for cognition
Laroche, Michel
;
Zhang, Chun
;
Sambath, Alice
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011979090
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3
Country-of-origin misclassification awareness and consumers’ behavioral intentions : moderating roles of consumer affinity, animosity, and product knowledge
Cakici, N. Meltem
;
Shukla, Paurav
- In:
International marketing review
34
(
2017
)
3
,
pp. 354-376
Persistent link: https://www.econbiz.de/10011709215
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