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~subject:"Competition"
~subject:"Preismanagement"
~subject:"Pricing strategy"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
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Competition
Preismanagement
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Low-cost strategy
597
Niedrigpreisstrategie
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330
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Journal of air transport management
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Transportation research / E : an international journal
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European journal of operational research : EJOR
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Review of industrial organization : RIO
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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International journal of industrial organization
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing letters : a journal of research in marketing
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Pacific economic review
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Tourism management : research, policies, practice
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Asia Pacific journal of innovation and entrepreneurship : APJIE
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International journal of hospitality management
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ECONIS (ZBW)
133
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1
Live shopping promotions : which categories should a retailer discount to shoppers already in the store?
Wamsler, Julia
;
Vuckovac, Denis
;
Natter, Martin
;
Ilic, …
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 135-174
Persistent link: https://www.econbiz.de/10014519164
Saved in:
2
Price promotions, beneficiary framing, and mental accounting
Fisher, Geoffrey
;
McGranaghan, Matthew
;
Liaukonyte, Jura
; …
- In:
Quantitative marketing and economics : QME
21
(
2023
)
2
,
pp. 147-181
Persistent link: https://www.econbiz.de/10014333875
Saved in:
3
Spatial transmission of price promotion for German beer retailers
Ren, Yanjun
;
Li, Xiaofei
;
Loy, Jens-Peter
- In:
Regional studies : official journal of the Regional …
57
(
2023
)
10
,
pp. 1967-1980
Persistent link: https://www.econbiz.de/10014420139
Saved in:
4
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
5
The effect of discount discrepancy on purchase intention : the moderation of justification
Huertas, Melby Karina Zuniga
;
Lepre, Thais Rubia Ferreira
; …
- In:
Management research review
47
(
2024
)
7
,
pp. 1112-1126
Persistent link: https://www.econbiz.de/10014537150
Saved in:
6
The spirit effect : ultra-low cost carriers and fare dispersion in the U.S. airline industry
Shrago, Brad
- In:
Review of industrial organization
64
(
2024
)
4
,
pp. 549-579
Persistent link: https://www.econbiz.de/10014546202
Saved in:
7
Can a price discount backfire? : effects of the juxtaposition of add-on fees and price discounts on consumer evaluations
Burman, Bidisha
;
Verma, Swati
;
Guha, Abhijit
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014547383
Saved in:
8
Can rounding up price discounts reduce sales?
Jha, Subhash
;
Biswas, Abhijit
;
Guha, Abhijit
;
Gauri, …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
2
,
pp. 343-350
Persistent link: https://www.econbiz.de/10014534704
Saved in:
9
Playing when paying and what happens next : customer satisfaction and word-of-mouth intention in gambled price promotions
Akbari, Karl
;
Wagner, Udo
- In:
Schmalenbach journal of business research : SBUR
73
(
2021
)
2
,
pp. 243-271
Persistent link: https://www.econbiz.de/10012622905
Saved in:
10
Are "buy X get X free" price promotions effective? : an acquisition-transaction value perspective
Bhatt, Siddharth Harshkant
;
Pai, Dinesh Ramdas
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 707-721
Persistent link: https://www.econbiz.de/10014332140
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