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~subject:"Competitive advantage"
~subject:"Theory"
~type_genre:"Article in journal"
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Search: "Hooley, Graham J."
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Competitive advantage
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Marketing
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Dienstleistungsqualität
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Hooley, Graham J.
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Theoharakis, Vasilis
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Wigodsky, P.
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Wilson, Nicholas
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of the Market Research Society : JMRS
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ECONIS (ZBW)
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Customer orientation and innovativeness : differing roles in New and Old Europe
Theoharakis, Vasilis
;
Hooley, Graham J.
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
1
,
pp. 69-79
Persistent link: https://www.econbiz.de/10003662484
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2
Modelling the effects of advertising : some methodological issues
Hooley, Graham J.
- In:
Journal of the Market Research Society : JMRS
30
(
1988
)
1
,
pp. 45-58
Persistent link: https://www.econbiz.de/10001051041
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