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~subject:"Competitive strategy"
~subject:"Kommunikation"
~type_genre:"Aufsatz im Buch"
~type_genre:"Thesis"
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Competitive strategy
Kommunikation
Messe
129
Trade fair
129
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29
Messebeteiligung
14
Theorie
14
Theory
14
Trade fair participation
14
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1
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1
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1
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Trade show management : planning, implementing and controlling of trade shows, conventions and events
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Business strategies for economies in transition : book of readings on CEE countries
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Proceedings of the 14th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : November 30 - December 2, 2006, Vienna, Austria
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ECONIS (ZBW)
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Live Communication-Atmosphäre als Profilierungsfaktor : eine multimethodische Untersuchung der Wahrnehmung von Atmosphäre auf Publikumsmessen
Wiedmann, Martin
-
2016
Persistent link: https://www.econbiz.de/10011504871
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2
Strategische Stakeholder-Ansprache : eine Fallstudie zur BtB-Kundenkommunikation auf Messen
Simtion, Alexandra
-
2016
Persistent link: https://www.econbiz.de/10011460235
Saved in:
3
The impact of the exhibitor's cultural context on the use of forms of communication in the management process of the exhibitor's participation in fairs
Proszowska, Anita
- In:
Challenges related to new segments and market trends
,
(pp. 27-37)
.
2016
Persistent link: https://www.econbiz.de/10011666519
Saved in:
4
Global buzz at international trade fairs : a relational perspective
Schuldt, Nina
;
Bathelt, Harald
- In:
Beyond territory : dynamic geographies of knowledge …
,
(pp. 250-264)
.
2011
Persistent link: https://www.econbiz.de/10009233592
Saved in:
5
Trade fairs exhibitors communication excellence
Kwiatek, Piotr
;
Leszczynski, Grzegorz
;
Zielinski, Marek
- In:
Business strategies for economies in transition : book …
,
(pp. 314-329)
.
2008
Persistent link: https://www.econbiz.de/10003795541
Saved in:
6
Reshaping markets through collective marketing strategies : lesson from the textile industry
Golfetto, Francesca
;
Rinallo, Diego
- In:
Strategic market creation : a new perspective on …
,
(pp. 97-123)
.
2008
Persistent link: https://www.econbiz.de/10003732334
Saved in:
7
Messen sind ein Marketing-Klassiker mit Tradition UND Zukunft!
Häsele, Corinna
;
Karagiannidis, Vasiliki
- In:
Handbuch der Marktforschung
,
(pp. 114-120)
.
2007
Persistent link: https://www.econbiz.de/10003536393
Saved in:
8
Trade fairs exhibitors communication excellence
Kwiatek, Piotr
;
Leszczynski, Grzegorz
;
Zieliński, Marek
- In:
Proceedings of the 14th Annual Conference on Marketing …
,
(pp. 130-139)
.
2006
Persistent link: https://www.econbiz.de/10003622124
Saved in:
9
Trade shows as a live communication tool
Brühe, Christian
- In:
Trade show management : planning, implementing and …
,
(pp. 57-69)
.
2005
Persistent link: https://www.econbiz.de/10003142390
Saved in:
10
Trade fair companies' public relations and communication strategies
Esser, Ulrich
- In:
Trade show management : planning, implementing and …
,
(pp. 365-372)
.
2005
Persistent link: https://www.econbiz.de/10003142795
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