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~subject:"Competitive strategy"
~subject:"Theorie"
~type:"book"
~type_genre:"Konferenzschrift"
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Search: subject_exact:"Kommunikationspolitik im Marketing"
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Competitive strategy
Theorie
Marketing management
184
Marketingmanagement
184
Marketing
56
Consumer behaviour
34
Deutschland
34
Germany
34
Konsumentenverhalten
34
Marketing theory
32
Marketingtheorie
32
Market research
25
Marktforschung
25
Theory
22
Welt
19
World
19
Beziehungsmarketing
15
Management
15
Relationship marketing
15
USA
15
United States
15
Werbung
15
Advertising
13
Brand management
11
Internet marketing
11
Markenführung
11
Online-Marketing
11
Russia
9
Russland
9
Selling
9
Strategisches Management
9
Unternehmen
9
Verkauf
9
Corporate Social Responsibility
8
Innovation
8
Corporate social responsibility
7
Europa
7
Europe
7
International marketing
7
Internationales Marketing
7
Organisatorischer Wandel
7
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1
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1
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Konferenzschrift
Hochschulschrift
542
Thesis
513
Bibliografie enthalten
375
Bibliography included
375
Graue Literatur
267
Non-commercial literature
267
Lehrbuch
266
Textbook
236
Arbeitspapier
134
Working Paper
134
Collection of articles of several authors
101
Sammelwerk
101
Aufsatzsammlung
74
Case study
37
Fallstudie
37
Glossar enthalten
32
Glossary included
32
Handbook
32
Handbuch
32
Conference proceedings
19
Collection of articles written by one author
12
Sammlung
12
Festschrift
8
Bibliografie
7
Article in journal
5
Aufsatz in Zeitschrift
5
Einführung
5
Guidebook
5
Ratgeber
5
CD-ROM, DVD
4
Elektronischer Datenträger
3
Fallstudiensammlung
3
Systematic review
3
Übersichtsarbeit
3
Amtsdruckschrift
2
Forschungsbericht
2
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2
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1
Accompanied by computer file
1
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Language
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English
16
German
11
Author
All
Fließ, Sabine
2
Jacob, Frank
2
Kleinaltenkamp, Michael
2
Meffert, Heribert
2
Backhaus, Klaus
1
Brady, Michael K.
1
Chadraba, Petr
1
Cotterill, Ronald W.
1
Cron, William L.
1
Doblaski, Lutz
1
Douglas, Susan P.
1
Feilmeier, Manfred
1
Foschiani, Stefan
1
Froböse, Michael
1
Gardner, David
1
Hansen, Ursula
1
Henderson, Geraldine Rosa
1
Hennig-Thurau, Thorsten
1
Horváth, Péter
1
Hörschgen, Hans
1
Jørgensen, Steffen
1
Kliman, Mel
1
Krishnan, Ram
1
Kunz, Reinhard
1
Moore, Marian C.
1
Murphy, Patrick E.
1
Perreault, William D.
1
Priddat, Birger P.
1
Sheth, Jagdish N.
1
Springer, Reiner
1
Söllner, Albrecht
1
Thomas, Howard
1
Viswanathan, Madhu
1
Wagner, Helmut
1
Workman, John P.
1
Zaccour, Georges
1
Zahn, Erich
1
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Institution
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American Marketing Association
7
DePaul University / College of Commerce
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
Conference on Marketing and Business Strategies for Central & Eastern Europe <16, 2008, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Deutsche Gesellschaft für Versicherungsmathematik
1
European Society for Opinion and Marketing Research
1
Freie Universität Berlin / Institut für Marketing
1
Gesellschaft Entwicklung, Konstruktion, Vertrieb
1
International Conference on Relationship Marketing <1996, Berlin>
1
International Energy Agency
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Marketing Research Congress <48, 1995, Den Haag>
1
Marketing-Symposium <1995, Haigerloch>
1
Stuttgarter Controller-Forum <1994, Stuttgart>
1
Stuttgarter Strategieforum <7, 1997, Stuttgart>
1
Summer Educators' Conference <1983, Dearborn, Mich.>
1
Summer Educators' Conference <1987, Toronto>
1
SwissICT, Schweizerischer Verband der Informations- und Kommunikationstechnologie
1
Universität Hohenheim / Lehrstuhl für Absatzwirtschaft
1
Winter Educators' Conference <2004, Scottsdale, Ariz.>
1
Winter Educators' Conference <2010, New Orleans, La.>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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AMA educators' proceedings
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Proceedings series / American Marketing Association
2
Series / American Marketing Association
2
Lecture notes in economics and mathematical systems : LNEMS
1
Schriftenreihe angewandte Versicherungsmathematik
1
Springer eBook Collection / Business and Economics
1
VDI-Berichte
1
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ECONIS (ZBW)
27
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Marketing theory and applications ; 2010=Vol. 21
Brady, Michael K.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009377649
Saved in:
2
Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria
Springer, Reiner
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003797519
Saved in:
3
Neuroökonomie : neue Theorien zu Konsum, Marketing und emotionalem Verhalten in der Ökonomie
Priddat, Birger P.
(
ed.
)
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003494237
Saved in:
4
"Marketing theory and applications" ; 2004=Vol. 15
Cron, William L.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002170130
Saved in:
5
Proceedings of the 12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 2 - 4, 2004, Vienna, Austria
Chadraba, Petr
(
contributor
)
-
Conference on Marketing and Business Strategies for …
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003327838
Saved in:
6
"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001752829
Saved in:
7
Creating markets for energy technologies
Kliman, Mel
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10001739152
Saved in:
8
CRM - the focus on the customer : wie kann ich ein CRM-Projekt erfolgreich initialisieren und realisieren? ; Tagungsdokumentation, Zürich, 28. Juni 2001
2001
Persistent link: https://www.econbiz.de/10001607605
Saved in:
9
"Marketing theory and applications" ; 2001=Vol. 12
Krishnan, Ram
(
contributor
);
Viswanathan, Madhu
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001796328
Saved in:
10
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
Hennig-Thurau, Thorsten
(
ed.
);
Hansen, Ursula
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001431406
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